Targetsmart Launches Strategic Consulting Division

Matt Taverna Promoted To Director Of Sales

TargetSmart Communications, LLC, the industry leader in political data, announced today the launch of a Strategic Consulting division.

The Strategic Consulting Division will focus on providing clients with custom data-driven solutions across multiple aspects of integrated communications plans and will serve to directly complement its core suite of data products and innovative technology interfaces.

TargetSmart also works with campaigns, non-profits, and membership organizations across the country.

The Strategic Consulting Division will be led by Greg Adams, a political veteran with more than 20 years of experience in campaign strategy and the development of political and data solutions. “Greg’s comprehensive experience allows him to strategically look at client objectives on a wide scale and expertly identify which custom data solutions will impact campaign outcomes in a powerful and measurable way,” said TargetSmart CEO Tom Bonier. “We are excited about bridging the gap between our extensive data resources and our clients’ strategic needs.”

As part of the expansion, Matt Taverna was promoted to Director of Sales & Business Development. A 2014 Campaigns & Elections Rising Star, Taverna has a wide breadth of experience working for large national associations, think tanks, and political campaigns. Bonier said that “Matt has done an incredible job representing TargetSmart during his 3 plus years with the company and his enthusiasm and positive approach will undoubtedly continue to serve our clients well.”

About TargetSmart

TargetSmart Communications, LLC specializes in providing data-driven solutions to organizations that communicate directly with large numbers of people. Founded in 2006, the company is led by experienced political, marketing and technology consultants and data industry veterans. TargetSmart provides organizations, campaigns and institutions with a highly-accurate, robust set of capabilities supporting a variety of political and commercial purposes, including fundraising, survey research, marketing, voter targeting, voter registration, GOTV, issue advocacy, legislative advocacy and constituent management. Learn more about TargetSmart at: www.targetsmart.net

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