The Long and Short of It

No, we are not casting the sequel to the Danny DeVito/Arnold Schwarzenegger comedy Twins. Instead, meet the new leaders of TargetSmart's Department of Client Services: Paula Kowalczuk and Frank Worshek.

No, we are not casting the sequel to the Danny DeVito/Arnold Schwarzenegger comedy Twins. Instead, meet the new leaders of TargetSmart’s Department of Client Services: Paula Kowalczuk and Frank Worshek.

As it moves into its second decade, TargetSmart is continuing to grow and expand.

The latest addition to the company is the Department of Client Services, which has commenced operation this month.

Led by company founder Paula Kowalczuk and data products team member Frank Worshek, the Department of Client Services will be bringing TargetSmart patrons the “long and short” of company services, both literally and figuratively.

“Our main goals are to promote client satisfaction, resolve issues and help develop a vision for each client.” said Kowalczuk, TargetSmart’s diminutive, yet accommodating executive.

With more than two decades of hands-on political experience, Paula has a vast array of experience in fundraising, advocacy, sales and direct marketing, which gives her the unique background to be able to address the needs of all TargetSmart clients.

Frank may wear the biggest shoes at TargetSmart, but he walks in them quite comfortably as he has led the Voter File Build process at TargetSmart and anchors the company’s Voter Data acquisitions for nearly 250 State Voter File updates per year.

He previously served as a Client Services Director for Catalist, and has experience supporting client use of database tools, data, analytics and other voter data services, making him the ideal person to lead this endeavor at TargetSmart.

For more information, contact Paula or Frank at support@targetsmart.com.

TargetSmart is a leading provider of political data and technology that enables campaigns and organizations to successfully communicate with large audiences, personalize outreach, and create lasting relationships. Our superior politically-focused, consultative approach combines consumer data, databases, data integration and consulting solutions for personalized multichannel marketing strategies. TargetSmart leverages over 25 years of experience in data management to deliver high-performance, reliable data products and solutions.

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