The Secret Sauce

Matt TavernaHappy (early) Fourth from your friends at TargetSmart! We hope everyone has a safe and restful holiday. But before you head out for your weekend fireworks, backyard barbecues – or the beach, we’d like you to join us in congratulating our own Matt Taverna.  His BBQ team, Old Town Smokers, recently took second place in the “America’s Best Sauce” category at the National Capital BBQ Battle. Matt’s team competed against 41 others and scored higher than all competitors, except nationally renowned BBQ Pitmaster Tuffy Stone.

(and now for a fairly awkward segue)

While Matt swears he will never reveal the secret recipe for his team’s sauce, he won’t hesitate to reveal the secret sauce that makes TargetSmart the industry leader in political data:

  • In 2015, we’ve already updated our national voter file 113 times. We agree, that is impressive, but we still have another 129 updates to go before the end of the year!  And while we’re still building out our 2016 acquisition calendar, it’s safe to say that we will perform more voter file updates than any other year.
  • Our industry leading phone number database is being constantly improving! (Look forward to some big news about our ever-increasing cell phone coverage later this summer).
  • We’re growing!  Over the past 3 years, TargetSmart has tripled in size.  And as our business has grown, so has our talented team and our capabilities.  Just this year we’ve added 6 new data analysts and consultants, and we have several more job openings to fill as we ramp up for 2016.  And while our data may be the best thing since pulled pork (ouch, sorry), it’s our people that deliver TargetSmart’s value to our clients.  Each and every member of our team is focused on delivering business value to our clients through data, consulting, and innovative solutions.

So now that the secret’s out, we hope you have a great Fourth!

And remember: Don’t just target…TargetSmart!

More News