CellBase

The most expansive and up-to-date cell phone database available on the market.

About CellBase

CellBase is the nation’s largest and highest-quality source of mobile phone numbers, each of which is matched to a corresponding voter file. CellBase contains nearly 125 million mobile phone numbers, as well as detailed confidence scores that provide additional insight into their quality. Whether powering accurate market research programs or voter contact efforts – industry leaders rely on CellBase to contact their target audience more effectively.

  • With more and more Americans abandoning traditional landline telephones, CellBase is essential for contacting the millions of Americans who have transitioned to using only mobile phones.
  • For years, campaigns and organizations have struggled to reach young voters and potential voters. CellBase provides the ability to engage these with these voters in ways that were previously impossible.
  • CellBase can be used in conjunction with TargetSmart’s other phone records to achieve higher contact rates than ever before.
  • CellBase provides campaigns, organizations, and companies the ability to contact their target audiences at unparalleled rates.

More Info About CellBase

Sourcing

CellBase provides mobile phone numbers for over half of the registered voters in the United States.  TargetSmart has long been the market leader in matching voter records to mobile phone numbers. With the introduction of CellBase, TargetSmart has now doubled our existing coverage; creating an invaluable resource for the political arena.

  • Monthly updates. With constantly changing databases of mobile phone subscribers, it’s imperative to maintain current contact data for cell phone users and a current connection to their corresponding voting record. CellBase is updated monthly to ensure data is accurate and reliable.
  • Multi-Sourcing. Leveraging data from multiple source compilers allows us to cross-reference each phone number against other databases; creating confidence scores that enhance the quality of the data.
  • Cutting Edge Matching. With ExactTrack and other record linkage strategies, the mobile phone coverage on the voter file has been maximized, allowing clients to reach voters more effectively.

Coverage

TargetSmart sources its wireless numbers from multiple national data aggregators.   Using our proven, multi-sourced approach to building high-quality data products, CellBase takes political market research and voter contact to a new level.

 

 

 

 

 

 

CellBase Feb. 2017 External Totals

State Voters Registered Voter Wireless Registered Wireless % VAPs VAP Wireless VAP Wireless % Voters & Vaps Total Wireless Total Wireless %
AK 533,422 158,348 30% 69,878 24,191 35% 603,300 182,539 30%
AL 3,137,969 1,844,334 59% 875,848 388,691 44% 4,013,817 2,233,025 56%
AR 1,749,925 935,169 53% 587,194 259,962 44% 2,337,119 1,195,131 51%
AZ 3,982,221 2,090,406 52% 979,824 457,407 47% 4,962,045 2,547,813 51%
CA 18,460,237 10,297,135 56% 7,667,578 3,601,198 47% 26,127,815 13,898,333 53%
CO 3,737,444 2,041,143 55% 790,507 369,621 47% 4,527,951 2,410,764 53%
CT 2,354,149 1,289,352 55% 660,778 303,839 46% 3,014,927 1,593,191 53%
DC 436,170 211,506 48% 136,196 56,323 41% 572,366 267,829 47%
DE 694,325 414,862 60% 169,503 72,117 43% 863,828 486,979 56%
FL 13,642,620 7,742,587 57% 3,868,721 1,782,240 46% 17,511,341 9,524,827 54%
GA 6,657,197 3,375,181 51% 1,629,301 694,698 43% 8,286,498 4,069,879 49%
HI 766,643 383,677 50% 156,047 81,669 52% 922,690 465,346 50%
IA 2,147,152 1,078,540 50% 432,300 189,675 44% 2,579,452 1,268,215 49%
ID 805,278 419,708 52% 297,988 148,415 50% 1,103,266 568,123 51%
IL 8,542,044 5,487,320 64% 1,851,565 992,692 54% 10,393,609 6,480,012 62%
IN 4,775,184 2,721,230 57% 988,426 465,794 47% 5,763,610 3,187,024 55%
KS 1,797,313 1,021,472 57% 463,278 202,084 44% 2,260,591 1,223,556 54%
KY 3,259,197 1,510,817 46% 685,773 275,837 40% 3,944,970 1,786,654 45%
LA 3,028,676 1,816,375 60% 783,529 371,900 47% 3,812,205 2,188,275 57%
MA 4,523,759 2,131,950 47% 1,066,735 451,374 42% 5,590,494 2,583,324 46%
MD 4,186,516 2,047,105 49% 944,996 377,812 40% 5,131,512 2,424,917 47%
ME 1,061,072 319,646 30% 177,094 49,207 28% 1,238,166 368,853 30%
MI 7,527,643 3,786,602 50% 1,597,750 638,927 40% 9,125,393 4,425,529 48%
MN 3,437,710 1,922,864 56% 691,650 314,254 45% 4,129,360 2,237,118 54%
MO 4,160,980 2,148,272 52% 996,051 425,005 43% 5,157,031 2,573,277 50%
MS 2,055,700 983,750 48% 485,707 214,233 44% 2,541,407 1,197,983 47%
MT 694,913 273,179 39% 140,150 53,080 38% 835,063 326,259 39%
NC 6,738,059 3,507,062 52% 1,748,029 727,664 42% 8,486,088 4,234,726 50%
ND 513,760 206,470 40% 75,374 34,369 46% 589,134 240,839 41%
NE 1,216,262 531,211 44% 261,633 95,247 36% 1,477,895 626,458 42%
NH 920,292 331,422 36% 213,484 73,484 34% 1,133,776 404,906 36%
NJ 5,696,591 3,170,659 56% 1,566,136 744,949 48% 7,262,727 3,915,608 54%
NM 1,247,070 548,700 44% 293,659 122,797 42% 1,540,729 671,497 44%
NV 1,684,719 902,187 54% 563,701 262,756 47% 2,248,420 1,164,943 52%
NY 12,115,804 5,687,917 47% 3,253,289 1,273,088 39% 15,369,093 6,961,005 45%
OH 7,877,271 3,895,411 49% 2,405,508 1,053,187 44% 10,282,779 4,948,598 48%
OK 2,158,545 1,072,398 50% 728,417 320,507 44% 2,886,962 1,392,905 48%
OR 2,994,030 1,280,351 43% 571,653 212,400 37% 3,565,683 1,492,751 42%
PA 8,631,753 4,504,314 52% 2,220,455 987,539 44% 10,852,208 5,491,853 51%
RI 781,978 418,298 53% 179,913 74,556 41% 961,891 492,854 51%
SC 3,337,454 1,648,992 49% 844,760 368,701 44% 4,182,214 2,017,693 48%
SD 589,423 311,418 53% 107,816 46,246 43% 697,239 357,664 51%
TN 4,117,209 2,073,573 50% 1,313,112 607,239 46% 5,430,321 2,680,812 49%
TX 15,134,115 8,586,224 57% 4,277,493 2,156,160 50% 19,411,608 10,742,384 55%
UT 1,551,847 958,331 62% 454,939 250,785 55% 2,006,786 1,209,116 60%
VA 5,588,145 2,524,420 45% 1,154,447 471,222 41% 6,742,592 2,995,642 44%
VT 466,446 135,082 29% 97,589 24,818 25% 564,035 159,900 28%
WA 4,712,506 2,033,723 43% 1,028,792 381,721 37% 5,741,298 2,415,444 42%
WI 5,662,058 2,837,698 50% 617,437 268,352 43% 6,279,495 3,106,050 49%
WV 1,248,820 413,540 33% 283,349 88,215 31% 1,532,169 501,755 33%
WY 368,022 160,575 44% 80,850 39,146 48% 448,872 199,721 44%
US 203,507,638 106,192,506 52% 53,536,202 23,947,393 45% 257,043,840 130,139,899 51%

Request A Demo

Request a meeting or demonstration of TargetSmart’s product offerings. Complete the form below and someone will be in touch with you shortly.