CellBase

The most expansive and up-to-date cell phone database available on the market.

About CellBase

CellBase is the nation’s largest and highest-quality source of mobile phone numbers, each of which is matched to a corresponding voter file. CellBase contains nearly 125 million mobile phone numbers, as well as detailed confidence scores that provide additional insight into their quality. Whether powering accurate market research programs or voter contact efforts – industry leaders rely on CellBase to contact their target audience more effectively.

  • With more and more Americans abandoning traditional landline telephones, CellBase is essential for contacting the millions of Americans who have transitioned to using only mobile phones.
  • For years, campaigns and organizations have struggled to reach young voters and potential voters. CellBase provides the ability to engage these with these voters in ways that were previously impossible.
  • CellBase can be used in conjunction with TargetSmart’s other phone records to achieve higher contact rates than ever before.
  • CellBase provides campaigns, organizations, and companies the ability to contact their target audiences at unparalleled rates.

More Info About CellBase

Sourcing

CellBase provides mobile phone numbers for over half of the registered voters in the United States.  TargetSmart has long been the market leader in matching voter records to mobile phone numbers. With the introduction of CellBase, TargetSmart has now doubled our existing coverage; creating an invaluable resource for the political arena.

  • Monthly updates. With constantly changing databases of mobile phone subscribers, it’s imperative to maintain current contact data for cell phone users and a current connection to their corresponding voting record. CellBase is updated monthly to ensure data is accurate and reliable.
  • Multi-Sourcing. Leveraging data from multiple source compilers allows us to cross-reference each phone number against other databases; creating confidence scores that enhance the quality of the data.
  • Cutting Edge Matching. With ExactTrack and other record linkage strategies, the mobile phone coverage on the voter file has been maximized, allowing clients to reach voters more effectively.

Coverage

TargetSmart sources its wireless numbers from multiple national data aggregators.   Using our proven, multi-sourced approach to building high-quality data products, CellBase takes political market research and voter contact to a new level.

 

 

 

 

 

 

CellBase Dec. 2016 External Totals

State Voters Registered Voter Wireless Registered Wireless % VAPs VAP Wireless VAP Wireless % Voters & Vaps Total Wireless Total Wireless %
AK 528,553 155,574 29% 69,797 23,993 34% 598,350 179,567 30%
AL 3,137,969 1,845,575 59% 876,649 389,258 44% 4,014,618 2,234,833 56%
AR 1,749,925 932,740 53% 587,724 259,920 44% 2,337,649 1,192,660 51%
AZ 3,982,221 2,087,317 52% 981,077 457,910 47% 4,963,298 2,545,227 51%
CA 18,061,878 10,178,441 56% 7,736,820 3,648,129 47% 25,798,698 13,826,570 54%
CO 3,834,740 2,085,699 54% 759,628 355,212 47% 4,594,368 2,440,911 53%
CT 2,349,688 1,285,768 55% 658,474 302,820 46% 3,008,162 1,588,588 53%
DC 436,170 211,457 48% 136,454 56,449 41% 572,624 267,906 47%
DE 673,703 406,872 60% 169,598 72,332 43% 843,301 479,204 57%
FL 13,953,713 7,912,564 57% 3,746,815 1,723,978 46% 17,700,528 9,636,542 54%
GA 6,625,053 3,358,671 51% 1,636,258 697,439 43% 8,261,311 4,056,110 49%
HI 766,643 383,774 50% 156,468 82,159 53% 923,111 465,933 50%
IA 2,169,859 1,099,292 51% 423,433 186,270 44% 2,593,292 1,285,562 50%
ID 805,278 418,204 52% 298,364 148,424 50% 1,103,642 566,628 51%
IL 8,542,044 5,483,988 64% 1,853,171 992,736 54% 10,395,215 6,476,724 62%
IN 4,775,184 2,715,498 57% 989,340 464,882 47% 5,764,524 3,180,380 55%
KS 1,797,313 1,021,508 57% 463,852 202,469 44% 2,261,165 1,223,977 54%
KY 3,259,197 1,508,179 46% 686,363 275,655 40% 3,945,560 1,783,834 45%
LA 3,028,676 1,813,869 60% 785,583 372,694 47% 3,814,259 2,186,563 57%
MA 4,384,059 2,097,929 48% 1,092,763 468,169 43% 5,476,822 2,566,098 47%
MD 4,244,881 2,077,554 49% 934,272 372,924 40% 5,179,153 2,450,478 47%
ME 992,506 303,518 31% 190,624 54,820 29% 1,183,130 358,338 30%
MI 7,468,393 3,770,754 50% 1,604,651 642,377 40% 9,073,044 4,413,131 49%
MN 3,268,512 1,863,484 57% 734,599 340,280 46% 4,003,111 2,203,764 55%
MO 4,198,226 2,168,297 52% 979,227 417,892 43% 5,177,453 2,586,189 50%
MS 2,055,700 980,252 48% 486,184 213,894 44% 2,541,884 1,194,146 47%
MT 676,126 267,677 40% 143,492 54,522 38% 819,618 322,199 39%
NC 6,924,415 3,611,457 52% 1,667,464 691,212 41% 8,591,879 4,302,669 50%
ND 513,760 204,389 40% 75,569 34,190 45% 589,329 238,579 40%
NE 1,205,624 527,944 44% 261,841 95,237 36% 1,467,465 623,181 42%
NH 920,292 330,513 36% 213,787 73,488 34% 1,134,079 404,001 36%
NJ 5,696,591 3,165,378 56% 1,567,766 743,454 47% 7,264,357 3,908,832 54%
NM 1,247,070 548,012 44% 294,031 122,923 42% 1,541,101 670,935 44%
NV 1,684,719 898,595 53% 566,168 263,993 47% 2,250,887 1,162,588 52%
NY 12,115,804 5,697,388 47% 3,255,839 1,277,474 39% 15,371,643 6,974,862 45%
OH 7,851,523 3,891,035 50% 2,395,211 1,049,356 44% 10,246,734 4,940,391 48%
OK 2,148,394 1,065,790 50% 728,260 320,882 44% 2,876,654 1,386,672 48%
OR 2,994,030 1,274,602 43% 572,222 212,537 37% 3,566,252 1,487,139 42%
PA 8,710,708 4,531,409 52% 2,184,407 968,705 44% 10,895,115 5,500,114 50%
RI 781,978 418,366 54% 180,840 74,961 41% 962,818 493,327 51%
SC 3,337,454 1,646,988 49% 845,654 368,728 44% 4,183,108 2,015,716 48%
SD 589,423 310,022 53% 107,931 46,038 43% 697,354 356,060 51%
TN 4,083,813 2,067,211 51% 1,317,825 608,687 46% 5,401,638 2,675,898 50%
TX 14,845,058 8,503,624 57% 4,315,638 2,186,091 51% 19,160,696 10,689,715 56%
UT 1,562,836 969,972 62% 440,095 242,244 55% 2,002,931 1,212,216 61%
VA 5,588,145 2,519,522 45% 1,156,098 472,026 41% 6,744,243 2,991,548 44%
VT 468,828 133,812 29% 96,804 24,604 25% 565,632 158,416 28%
WA 4,686,173 2,024,516 43% 1,025,181 380,208 37% 5,711,354 2,404,724 42%
WI 5,662,058 2,838,466 50% 617,956 268,744 43% 6,280,014 3,107,210 49%
WV 1,248,820 411,446 33% 283,696 88,160 31% 1,532,516 499,606 33%
WY 368,022 159,568 43% 81,038 39,115 48% 449,060 198,683 44%
US 203,001,748 106,184,480 52% 53,433,001 23,930,664 45% 256,434,749 130,115,144 51%

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