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Research shows Latinx voters want ads in Spanish, bolstering the case for more spending
For campaigns looking to gain an edge with Hispanic voters, a new study links advertising on television in Spanish with a “statistically significant” increase in turnout of Latinx voters. It’s the latest research to show that investing in Spanish-language media is a good bet for campaigns – a perennial debate in political media circles. For the most part, campaigns have [...]
TargetSmart/Telemundo Station Group Study “Effects of Spanish-language Political TV Advertising on Latinx Voter Turnout 2012 to 2018”
Key Precinct-Level Analysis Takeaways: Precinct-level turnout analysis suggests that increased Spanish language advertising in a media market predicts significantly and substantially increased Latinx turnout. Immigration-related Spanish advertising spending predicts significantly higher Latinx turnout at the precinct level, while English language immigration-related advertising does not. Key Market-Level Analysis Takeaways: Market-level synthetic control analyses show that in nine of the ten [...]
New TargetSmart/Telemundo Station Group Analysis Finds Spanish-Language Political TV Ads Greatly Increase Latinx Voter Turnout
A $1 Million Increase in Spanish TV Advertising Spending Predicts an Average Increase of 0.15% Points in Latinx Turnout at the Precinct Level Increased Spending on Spanish-language Ads Drove Turnout Increases in Key Markets: Los Angeles, Miami, Dallas, Houston, San Francisco, San Diego between 6.2% and 14.0% WASHINGTON, D.C. -- Increased Spanish-language advertising in a media market predicts significantly increased Latinx [...]
Virginia Early Vote: Young, Suburban Voters Increasing Early Vote
All eyes turn to Virginia ahead of its statewide elections on November 5th, where all 40 seats in the state Senate and 100 seats in state House of Delegates are up for re-election. Despite Virginia’s long history as a battleground state, it has trended blue in recent years, most notably in 2017 when Democrats flipped 15 seats in its [...]
TargetSmart Launches Early Vote Dashboard for NJ Election
Early Vote Data to be Updated in Live-Time Washington, D.C. – Today, TargetSmart, a Democratic political analytics firm, launched an updated version of TargetEarly, the first-of-its-kind dashboard of state-by-state early vote data that was first launched in the run up to the 2018 midterm election. This new version of TargetEarly will update early vote data in live-time for states holding [...]
Update: TargetSmart Analysis Shows Democratic Growth Potential in Ohio Voting Patterns
As a dozen Democratic presidential candidates descend upon Westerville, Ohio, for this week’s debate, whether Ohio remains a true battleground state or whether its Republican-leaning trend will continue remains to be seen. Having voted for the Democratic nominee in four of the last ten elections, Ohio voters delivered Donald Trump the largest winning margin (eight points) in the state [...]
