About Us

Our Mission

At TargetSmart, we make data better every day. And making better data helps our clients make the right decisions, define their audiences more intelligently, and communicate in a more impactful and cost-effective way.  TargetSmart’s expert team of data, political, and direct marketing professionals wakes up every day with one objective: to help our clients win with data.  At TargetSmart it is pretty simple; we believe that good data makes you smarter.   We provide our clients with the data products, services, and information-driven solutions that help them win. So remember, don’t just target. TargetSmart!

TargetSmart’s 10th Anniversary Video!

TargetSmart in the News


How would the 2016 election look if electoral votes were allocated based on current population?

Right after election day 2016, we started getting questions about how the Electoral College might have been different had the Census and redistricting happened before this election.

TargetSmart CEO Tom Bonier’s Second Feature on MSNBC’s “The Last Word with Lawrence O’Donnell”

Watch Tom Bonier, CEO of TargetSmart, explain our latest survey results coming out of Ohio – and what that might mean on Election Day.

TargetSmart/William & Mary Release Final 2016 Election Survey of Ohio Early and Likely Voters

Hillary Clinton narrowly trails Donald Trump in the contest for Ohio’s 18 electoral votes, according to a new poll released today by TargetSmart and William & Mary. Overall Clinton sits at 40 percent and Trump garners 43 percent of the vote.

SmartShot: America’s Early Vote has surpassed 40 million nationwide*

In the same year we’ve seen a record 200 million registered voters, we’re seeing record-setting early voting across the country. Get all the stats in this week’s SmartShot.

CEO Tom Bonier on MSNBC’s “Last Word with Lawrence O’Donnell”

In a Last Word exclusive, TargetSmart CEO Tom Bonier shares with Lawrence the results of a new Florida Early and Likely Voter survey, which show Clinton winning a staggering 28% of Republican early voters. For a more comprehensive look at the TargetSma …

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