Predictwise and TargetSmart Announce 2018 Partnership

For Immediate Release

March 5, 2018 Contact:

WASHINGTON, D.C., March 5, 2018 – Predictwise and TargetSmart are excited to announce a 2018 partnership that will bring psychometrics to Democratic campaigns and progressive organizations. The partnership makes 19 different psychometric and issue preference scores created by PredictWise available to TargetSmart customers. The scores will be used to target audiences more precisely with messages that resonate. These new data points cover over 250,000,000 eligible voters and include psychometrics such as anti-elitist populism, compassion, and authoritarianism, as well as issue preferences around healthcare, immigration, and gun regulation, to name just a few. The scores constitute the most detailed and operationalized psychometrics research in the Democratic and progressive eco-system to date.

“PredictWise’s psychometric and issue preference models provide an abundance of new data points to our customers and make the perfect addition to the most accurate and up-to-date voter file data in the United States. We are particularly excited that PredictWise psychometric scores are the product of cutting-edge research and already have been validated in predicting electoral outcomes,” said TargetSmart CEO and campaign veteran Tom Bonier.

The effort connects industry leading voter data with one of the most expansive public opinion data warehouses in the progressive eco-system, providing progressive groups and campaigns more than a billion actionable data points mapping public sentiment. All clusters are scored using 20,000+ survey responses and are calibrated against the PredictWise core data, which consists of more than 100,000 survey responses. Scores are created with multiple items, reducing measurement error, and via the state-of-the-art polling and analytics PredictWise relied upon to make its successful 2016 election prediction. More insight, depth, additional and updated variables are available at

“We are excited to partner with TargetSmart to distribute core elements of PredictWise’s continuous mapping of public sentiment to key progressive influencers”, said David Rothschild, CEO of PredictWise. “And, TargetSmart data has been key to the successful PredictWise modeling in the 2016 general election and the special congressional elections since. We are incredibly excited to augment our core models with the most complete and up-to-date voter file data in the US that TargetSmart curates.”


About PredictWise:

PredictWise is a platform for data-driven decision-making specializing in mapping and shaping public sentiment at a level unmatched by any other solution on the market today. Based on algorithms developed over the last 7 years by some of the nation’s leading data scientists, PredictWise turns state-of-the-art behavioral data + polling + analytics into uniquely fast, accurate, detailed and more actionable projections of public opinion.

About TargetSmart:

TargetSmart is the leading provider of political data that enables campaigns and organizations to successfully communicate with large audiences and personalize outreach. Our superior politically-focused approach combines consumer data, analytics, data integration and consulting solutions for

personalized multichannel marketing strategies. TargetSmart leverages over 25 years of experience in data management to deliver high-performance, reliable data products and solutions.

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