CellBase

The most expansive and up-to-date cell phone database available on the market.

About CellBase

CellBase is the nation’s largest and highest-quality source of mobile phone numbers, each of which is matched to a corresponding voter file. CellBase contains nearly 125 million mobile phone numbers, as well as detailed confidence scores that provide additional insight into their quality. Whether powering accurate market research programs or voter contact efforts – industry leaders rely on CellBase to contact their target audience more effectively.

  • With more and more Americans abandoning traditional landline telephones, CellBase is essential for contacting the millions of Americans who have transitioned to using only mobile phones.
  • For years, campaigns and organizations have struggled to reach young voters and potential voters. CellBase provides the ability to engage these with these voters in ways that were previously impossible.
  • CellBase can be used in conjunction with TargetSmart’s other phone records to achieve higher contact rates than ever before.
  • CellBase provides campaigns, organizations, and companies the ability to contact their target audiences at unparalleled rates.

More Info About CellBase

Sourcing

CellBase provides mobile phone numbers for over half of the registered voters in the United States.  TargetSmart has long been the market leader in matching voter records to mobile phone numbers. With the introduction of CellBase, TargetSmart has now doubled our existing coverage; creating an invaluable resource for the political arena.

  • Monthly updates. With constantly changing databases of mobile phone subscribers, it’s imperative to maintain current contact data for cell phone users and a current connection to their corresponding voting record. CellBase is updated monthly to ensure data is accurate and reliable.
  • Multi-Sourcing. Leveraging data from multiple source compilers allows us to cross-reference each phone number against other databases; creating confidence scores that enhance the quality of the data.
  • Cutting Edge Matching. With ExactTrack and other record linkage strategies, the mobile phone coverage on the voter file has been maximized, allowing clients to reach voters more effectively.

Coverage

TargetSmart sources its wireless numbers from multiple national data aggregators.   Using our proven, multi-sourced approach to building high-quality data products, CellBase takes political market research and voter contact to a new level.

 

 

 

 

 

 

CellBase April 2017 External Totals

State Voters Registered Voter Wireless Registered Wireless % VAPs VAP Wireless VAP Wireless % Voters & Vaps Total Wireless Total Wireless %
AK 535,590 158,131 30% 70,157 24,071 34% 605,747 182,202 30%
AL 3,137,969 1,843,813 59% 875,010 388,271 44% 4,012,979 2,232,084 56%
AR 1,743,819 920,629 53% 605,982 262,963 43% 2,349,801 1,183,592 50%
AZ 4,017,815 2,084,612 52% 993,582 450,768 45% 5,011,397 2,535,380 51%
CA 19,397,640 10,503,534 54% 7,424,645 3,387,781 46% 26,822,285 13,891,315 52%
CO 3,654,765 1,991,854 55% 829,772 377,063 45% 4,484,537 2,368,917 53%
CT 2,343,246 1,281,192 55% 671,485 307,793 46% 3,014,731 1,588,985 53%
DC 436,170 211,743 49% 135,879 56,235 41% 572,049 267,978 47%
DE 694,325 414,884 60% 168,419 71,724 43% 862,744 486,608 56%
FL 13,613,946 7,712,083 57% 3,922,369 1,783,166 45% 17,536,315 9,495,249 54%
GA 6,797,875 3,404,978 50% 1,634,169 682,910 42% 8,432,044 4,087,888 48%
HI 766,643 383,779 50% 155,662 81,401 52% 922,305 465,180 50%
IA 2,122,698 1,068,606 50% 443,804 190,610 43% 2,566,502 1,259,216 49%
ID 823,198 409,582 50% 310,042 150,767 49% 1,133,240 560,349 49%
IL 8,775,135 5,545,618 63% 1,806,068 957,185 53% 10,581,203 6,502,803 61%
IN 4,356,796 2,484,249 57% 1,097,459 513,461 47% 5,454,255 2,997,710 55%
KS 1,788,010 1,002,241 56% 476,678 204,508 43% 2,264,688 1,206,749 53%
KY 3,259,197 1,513,127 46% 685,215 275,895 40% 3,944,412 1,789,022 45%
LA 3,028,676 1,817,220 60% 782,837 371,488 47% 3,811,513 2,188,708 57%
MA 4,523,759 2,137,720 47% 1,061,444 449,718 42% 5,585,203 2,587,438 46%
MD 4,147,360 2,030,021 49% 970,190 382,725 39% 5,117,550 2,412,746 47%
ME 1,057,269 321,162 30% 180,134 49,780 28% 1,237,403 370,942 30%
MI 7,355,541 3,707,315 50% 1,671,021 648,190 39% 9,026,562 4,355,505 48%
MN 3,288,170 1,826,788 56% 787,923 358,073 45% 4,076,093 2,184,861 54%
MO 4,127,998 2,131,850 52% 1,020,293 428,263 42% 5,148,291 2,560,113 50%
MS 2,067,300 984,217 48% 493,877 215,268 44% 2,561,177 1,199,485 47%
MT 694,913 273,558 39% 139,959 53,081 38% 834,872 326,639 39%
NC 6,732,306 3,493,373 52% 1,784,118 725,780 41% 8,516,424 4,219,153 50%
ND 440,856 176,898 40% 90,730 39,528 44% 531,586 216,426 41%
NE 1,216,262 531,287 44% 260,142 94,682 36% 1,476,404 625,969 42%
NH 920,292 332,590 36% 213,182 73,611 35% 1,133,474 406,201 36%
NJ 5,733,751 3,164,344 55% 1,573,835 745,310 47% 7,307,586 3,909,654 54%
NM 1,295,735 561,745 43% 288,092 117,775 41% 1,583,827 679,520 43%
NV 1,609,072 855,647 53% 608,218 275,699 45% 2,217,290 1,131,346 51%
NY 12,329,965 5,728,058 46% 3,236,144 1,250,396 39% 15,566,109 6,978,454 45%
OH 7,884,037 3,892,983 49% 2,412,854 1,045,955 43% 10,296,891 4,938,938 48%
OK 2,158,545 1,075,068 50% 725,608 319,259 44% 2,884,153 1,394,327 48%
OR 3,005,720 1,271,204 42% 584,047 210,704 36% 3,589,767 1,481,908 41%
PA 8,437,562 4,410,902 52% 2,295,592 1,020,471 44% 10,733,154 5,431,373 51%
RI 769,165 409,541 53% 188,984 77,849 41% 958,149 487,390 51%
SC 3,478,966 1,690,395 49% 825,673 356,213 43% 4,304,639 2,046,608 48%
SD 596,772 312,138 52% 107,705 45,535 42% 704,477 357,673 51%
TN 4,117,209 2,075,568 50% 1,308,044 604,935 46% 5,425,253 2,680,503 49%
TX 15,134,115 8,594,948 57% 4,267,239 2,151,878 50% 19,401,354 10,746,826 55%
UT 1,551,847 957,006 62% 453,004 249,559 55% 2,004,851 1,206,565 60%
VA 5,631,913 2,533,988 45% 1,170,021 467,712 40% 6,801,934 3,001,700 44%
VT 469,504 135,953 29% 96,518 24,557 25% 566,022 160,510 28%
WA 4,572,902 1,978,511 43% 1,082,599 393,988 36% 5,655,501 2,372,499 42%
WI 5,891,250 2,890,960 49% 590,691 251,559 43% 6,481,941 3,142,519 48%
WV 1,234,828 410,730 33% 285,405 88,163 31% 1,520,233 498,893 33%
WY 282,339 119,479 42% 102,902 49,254 48% 385,241 168,733 44%
US 204,050,736 105,767,822 52% 53,965,422 23,803,530 44% 258,016,158 129,571,352 50%

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