CellBase

The most expansive and up-to-date cell phone database available on the market.

About CellBase

CellBase is the nation’s largest and highest-quality source of mobile phone numbers, each of which is matched to a corresponding voter file. CellBase contains nearly 125 million mobile phone numbers, as well as detailed confidence scores that provide additional insight into their quality. Whether powering accurate market research programs or voter contact efforts – industry leaders rely on CellBase to contact their target audience more effectively.

  • With more and more Americans abandoning traditional landline telephones, CellBase is essential for contacting the millions of Americans who have transitioned to using only mobile phones.
  • For years, campaigns and organizations have struggled to reach young voters and potential voters. CellBase provides the ability to engage these with these voters in ways that were previously impossible.
  • CellBase can be used in conjunction with TargetSmart’s other phone records to achieve higher contact rates than ever before.
  • CellBase provides campaigns, organizations, and companies the ability to contact their target audiences at unparalleled rates.

More Info About CellBase

Sourcing

CellBase provides mobile phone numbers for over half of the registered voters in the United States.  TargetSmart has long been the market leader in matching voter records to mobile phone numbers. With the introduction of CellBase, TargetSmart has now doubled our existing coverage; creating an invaluable resource for the political arena.

  • Monthly updates. With constantly changing databases of mobile phone subscribers, it’s imperative to maintain current contact data for cell phone users and a current connection to their corresponding voting record. CellBase is updated monthly to ensure data is accurate and reliable.
  • Multi-Sourcing. Leveraging data from multiple source compilers allows us to cross-reference each phone number against other databases; creating confidence scores that enhance the quality of the data.
  • Cutting Edge Matching. With ExactTrack and other record linkage strategies, the mobile phone coverage on the voter file has been maximized, allowing clients to reach voters more effectively.

Coverage

TargetSmart sources its wireless numbers from multiple national data aggregators.   Using our proven, multi-sourced approach to building high-quality data products, CellBase takes political market research and voter contact to a new level.

 

 

 

 

 

 

CellBase April 2018 External Totals

 

State Voters Registered Voter Wireless Registered Wireless % VAPs VAP Wireless VAP Wireless % Voters & Vaps Total Wireless Total Wireless %
AK 531,457 169,105 32% 77,556 26,929 35% 609,013 196,034 32%
AL 3,335,960 1,954,544 59% 890,962 393,321 44% 4,226,922 2,347,865 56%
AR 1,723,690 952,103 55% 620,007 280,885 45% 2,343,697 1,232,988 53%
AZ 4,035,290 2,160,867 54% 1,088,062 499,319 46% 5,123,352 2,660,186 52%
CA 18,978,191 11,001,034 58% 7,763,033 3,644,526 47% 26,741,224 14,645,560 55%
CO 3,763,286 2,088,716 56% 872,439 406,244 47% 4,635,725 2,494,960 54%
CT 2,322,753 1,333,731 57% 690,701 321,149 46% 3,013,454 1,654,880 55%
DC 480,545 227,938 47% 129,329 53,143 41% 609,874 281,081 46%
DE 689,146 422,365 61% 184,239 81,341 44% 873,385 503,706 58%
FL 13,653,759 7,977,720 58% 4,165,791 1,935,889 46% 17,819,550 9,913,609 56%
GA 6,538,226 3,384,862 52% 1,801,746 776,676 43% 8,339,972 4,161,538 50%
HI 722,673 373,291 52% 179,709 92,107 51% 902,382 465,398 52%
IA 2,126,074 1,127,519 53% 461,140 208,888 45% 2,587,214 1,336,407 52%
ID 801,004 419,277 52% 336,732 169,201 50% 1,137,736 588,478 52%
IL 8,670,470 5,581,592 64% 1,919,091 1,020,410 53% 10,589,561 6,602,002 62%
IN 4,414,628 2,632,243 60% 1,146,021 550,296 48% 5,560,649 3,182,539 57%
KS 1,770,904 1,041,349 59% 482,601 217,429 45% 2,253,505 1,258,778 56%
KY 3,335,777 1,583,922 47% 717,930 299,643 42% 4,053,707 1,883,565 46%
LA 2,976,678 1,859,172 62% 825,890 402,331 49% 3,802,568 2,261,503 59%
MA 4,461,446 2,191,004 49% 1,149,473 490,857 43% 5,610,919 2,681,861 48%
MD 4,201,625 2,130,069 51% 1,004,362 406,820 41% 5,205,987 2,536,889 49%
ME 1,031,616 348,262 34% 197,569 58,708 30% 1,229,185 406,970 33%
MI 7,354,216 3,801,765 52% 1,701,248 702,952 41% 9,055,464 4,504,717 50%
MN 3,243,339 1,886,409 58% 854,034 402,713 47% 4,097,373 2,289,122 56%
MO 4,087,724 2,210,658 54% 1,053,816 456,969 43% 5,141,540 2,667,627 52%
MS 2,041,323 1,024,854 50% 501,686 227,147 45% 2,543,009 1,252,001 49%
MT 673,003 274,257 41% 155,066 60,773 39% 828,069 335,030 40%
NC 6,883,888 3,657,307 53% 1,846,478 768,515 42% 8,730,366 4,425,822 51%
ND 440,856 188,752 43% 89,263 40,598 45% 530,119 229,350 43%
NE 1,194,098 548,325 46% 282,679 105,375 37% 1,476,777 653,700 44%
NH 962,730 366,757 38% 218,856 76,696 35% 1,181,586 443,453 38%
NJ 5,718,610 3,253,480 57% 1,584,656 764,375 48% 7,303,266 4,017,855 55%
NM 1,203,058 553,815 46% 305,183 135,685 44% 1,508,241 689,500 46%
NV 1,657,264 917,781 55% 638,340 296,996 47% 2,295,604 1,214,777 53%
NY 12,430,145 5,957,980 48% 3,232,431 1,264,819 39% 15,662,576 7,222,799 46%
OH 7,912,790 4,005,851 51% 2,497,698 1,106,511 44% 10,410,488 5,112,362 49%
OK 2,025,748 1,061,385 52% 830,909 370,628 45% 2,856,657 1,432,013 50%
OR 3,082,908 1,329,177 43% 612,873 226,337 37% 3,695,781 1,555,514 42%
PA 8,426,286 4,555,312 54% 2,330,617 1,048,443 45% 10,756,903 5,603,755 52%
RI 773,419 424,676 55% 193,985 80,890 42% 967,404 505,566 52%
SC 3,478,966 1,767,992 51% 817,193 363,324 44% 4,296,159 2,131,316 50%
SD 582,382 316,332 54% 114,315 50,136 44% 696,697 366,468 53%
TN 3,952,388 2,060,937 52% 1,425,399 661,318 46% 5,377,787 2,722,255 51%
TX 15,116,150 8,752,093 58% 4,679,705 2,312,559 49% 19,795,855 11,064,652 56%
UT 1,544,173 987,255 64% 491,753 267,218 54% 2,035,926 1,254,473 62%
VA 5,533,124 2,582,020 47% 1,247,955 510,605 41% 6,781,079 3,092,625 46%
VT 466,493 144,439 31% 103,462 27,759 27% 569,955 172,198 30%
WA 4,681,484 2,074,074 44% 1,143,253 423,358 37% 5,824,737 2,497,432 43%
WI 5,901,912 3,107,253 53% 589,814 264,062 45% 6,491,726 3,371,315 52%
WV 1,223,432 453,298 37% 286,191 94,555 33% 1,509,623 547,853 36%
WY 284,590 129,540 46% 101,969 51,041 50% 386,559 180,581 47%
US 203,441,697 109,354,459 54% 56,635,210 25,498,469 45% 260,076,907 134,852,928 52%

 

 


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