CellBase

The most expansive and up-to-date cell phone database available on the market.

About CellBase

CellBase is the nation’s largest and highest-quality source of mobile phone numbers, each of which is matched to a corresponding voter file. CellBase contains nearly 125 million mobile phone numbers, as well as detailed confidence scores that provide additional insight into their quality. Whether powering accurate market research programs or voter contact efforts – industry leaders rely on CellBase to contact their target audience more effectively.

  • With more and more Americans abandoning traditional landline telephones, CellBase is essential for contacting the millions of Americans who have transitioned to using only mobile phones.
  • For years, campaigns and organizations have struggled to reach young voters and potential voters. CellBase provides the ability to engage these with these voters in ways that were previously impossible.
  • CellBase can be used in conjunction with TargetSmart’s other phone records to achieve higher contact rates than ever before.
  • CellBase provides campaigns, organizations, and companies the ability to contact their target audiences at unparalleled rates.

More Info About CellBase

Sourcing

CellBase provides mobile phone numbers for over half of the registered voters in the United States.  TargetSmart has long been the market leader in matching voter records to mobile phone numbers. With the introduction of CellBase, TargetSmart has now doubled our existing coverage; creating an invaluable resource for the political arena.

  • Monthly updates. With constantly changing databases of mobile phone subscribers, it’s imperative to maintain current contact data for cell phone users and a current connection to their corresponding voting record. CellBase is updated monthly to ensure data is accurate and reliable.
  • Multi-Sourcing. Leveraging data from multiple source compilers allows us to cross-reference each phone number against other databases; creating confidence scores that enhance the quality of the data.
  • Cutting Edge Matching. With ExactTrack and other record linkage strategies, the mobile phone coverage on the voter file has been maximized, allowing clients to reach voters more effectively.

Coverage

TargetSmart sources its wireless numbers from multiple national data aggregators.   Using our proven, multi-sourced approach to building high-quality data products, CellBase takes political market research and voter contact to a new level.

 

 

 

 

 

 

CellBase May 2017 External Totals

State Voters Registered Voter Wireless Registered Wireless % VAPs VAP Wireless VAP Wireless % Voters & Vaps Total Wireless Total Wireless %
AK 535,590 161,620 30% 70,157 24,201 34% 605,747 185,821 31%
AL 3,256,148 1,883,023 58% 876,510 380,691 43% 4,132,658 2,263,714 55%
AR 1,743,819 937,179 54% 605,982 266,128 44% 2,349,801 1,203,307 51%
AZ 3,997,509 2,111,432 53% 1,015,626 464,199 46% 5,013,135 2,575,631 51%
CA 19,397,640 10,956,972 56% 7,424,645 3,410,337 46% 26,822,285 14,367,309 54%
CO 3,662,138 2,008,544 55% 831,640 377,805 45% 4,493,778 2,386,349 53%
CT 2,343,246 1,310,931 56% 671,485 309,094 46% 3,014,731 1,620,025 54%
DC 436,170 212,724 49% 135,879 56,276 41% 572,049 269,000 47%
DE 694,325 416,422 60% 168,419 75,101 45% 862,744 491,523 57%
FL 13,611,492 7,809,237 57% 3,937,305 1,794,820 46% 17,548,797 9,604,057 55%
GA 6,797,875 3,387,656 50% 1,634,169 675,501 41% 8,432,044 4,063,157 48%
HI 766,643 384,999 50% 155,662 81,346 52% 922,305 466,345 51%
IA 2,119,322 1,075,876 51% 446,841 193,386 43% 2,566,163 1,269,262 49%
ID 823,198 420,719 51% 310,042 153,037 49% 1,133,240 573,756 51%
IL 8,775,135 5,597,170 64% 1,806,068 951,416 53% 10,581,203 6,548,586 62%
IN 4,356,796 2,551,864 59% 1,097,459 515,747 47% 5,454,255 3,067,611 56%
KS 1,776,924 1,010,306 57% 479,541 207,997 43% 2,256,465 1,218,303 54%
KY 3,316,630 1,519,398 46% 706,787 278,856 39% 4,023,417 1,798,254 45%
LA 3,028,676 1,848,895 61% 782,837 373,716 48% 3,811,513 2,222,611 58%
MA 4,523,759 2,136,971 47% 1,061,444 448,162 42% 5,585,203 2,585,133 46%
MD 4,148,900 2,036,179 49% 972,230 387,788 40% 5,121,130 2,423,967 47%
ME 1,052,752 324,669 31% 182,783 50,864 28% 1,235,535 375,533 30%
MI 7,354,530 3,712,815 50% 1,676,759 659,869 39% 9,031,289 4,372,684 48%
MN 3,284,966 1,875,396 57% 789,890 365,238 46% 4,074,856 2,240,634 55%
MO 4,127,998 2,149,283 52% 1,020,293 432,134 42% 5,148,291 2,581,417 50%
MS 2,067,300 992,037 48% 493,877 217,208 44% 2,561,177 1,209,245 47%
MT 697,943 276,894 40% 142,571 53,591 38% 840,514 330,485 39%
NC 6,732,306 3,522,351 52% 1,784,118 728,206 41% 8,516,424 4,250,557 50%
ND 440,856 180,164 41% 90,730 39,799 44% 531,586 219,963 41%
NE 1,216,262 536,189 44% 260,142 94,881 36% 1,476,404 631,070 43%
NH 985,630 349,580 35% 203,548 68,004 33% 1,189,178 417,584 35%
NJ 5,733,751 3,164,534 55% 1,573,835 740,453 47% 7,307,586 3,904,987 53%
NM 1,295,735 569,159 44% 288,092 118,623 41% 1,583,827 687,782 43%
NV 1,611,944 876,718 54% 606,917 275,822 45% 2,218,861 1,152,540 52%
NY 12,329,965 5,733,257 46% 3,236,144 1,245,920 39% 15,566,109 6,979,177 45%
OH 7,883,773 3,881,720 49% 2,422,030 1,046,222 43% 10,305,803 4,927,942 48%
OK 2,161,700 1,012,027 47% 733,545 353,053 48% 2,895,245 1,365,080 47%
OR 3,005,720 1,289,779 43% 584,047 214,043 37% 3,589,767 1,503,822 42%
PA 8,437,933 4,430,682 53% 2,304,825 1,015,894 44% 10,742,758 5,446,576 51%
RI 769,165 414,927 54% 188,984 78,000 41% 958,149 492,927 51%
SC 3,478,966 1,698,227 49% 825,673 355,110 43% 4,304,639 2,053,337 48%
SD 596,772 318,482 53% 107,705 46,067 43% 704,477 364,549 52%
TN 4,117,209 2,081,510 51% 1,308,044 604,127 46% 5,425,253 2,685,637 50%
TX 14,766,301 8,425,083 57% 4,481,656 2,234,346 50% 19,247,957 10,659,429 55%
UT 1,551,847 988,234 64% 453,004 251,187 55% 2,004,851 1,239,421 62%
VA 5,467,772 2,451,112 45% 1,213,817 481,470 40% 6,681,589 2,932,582 44%
VT 466,613 135,927 29% 98,275 24,919 25% 564,888 160,846 28%
WA 4,572,902 1,988,950 43% 1,082,599 396,925 37% 5,655,501 2,385,875 42%
WI 5,891,250 2,955,929 50% 590,691 252,534 43% 6,481,941 3,208,463 49%
WV 1,234,828 416,054 34% 285,405 88,613 31% 1,520,233 504,667 33%
WY 282,339 121,979 43% 102,902 49,552 48% 385,241 171,531 45%
US 203,728,963 106,651,785 52% 54,323,629 24,008,278 44% 258,052,592 130,660,063 51%

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