CellBase

The most expansive and up-to-date cell phone database available on the market.

About CellBase

CellBase is the nation’s largest and highest-quality source of mobile phone numbers, each of which is matched to a corresponding voter file. CellBase contains nearly 125 million mobile phone numbers, as well as detailed confidence scores that provide additional insight into their quality. Whether powering accurate market research programs or voter contact efforts – industry leaders rely on CellBase to contact their target audience more effectively.

  • With more and more Americans abandoning traditional landline telephones, CellBase is essential for contacting the millions of Americans who have transitioned to using only mobile phones.
  • For years, campaigns and organizations have struggled to reach young voters and potential voters. CellBase provides the ability to engage these with these voters in ways that were previously impossible.
  • CellBase can be used in conjunction with TargetSmart’s other phone records to achieve higher contact rates than ever before.
  • CellBase provides campaigns, organizations, and companies the ability to contact their target audiences at unparalleled rates.

More Info About CellBase

Sourcing

CellBase provides mobile phone numbers for over half of the registered voters in the United States.  TargetSmart has long been the market leader in matching voter records to mobile phone numbers. With the introduction of CellBase, TargetSmart has now doubled our existing coverage; creating an invaluable resource for the political arena.

  • Monthly updates. With constantly changing databases of mobile phone subscribers, it’s imperative to maintain current contact data for cell phone users and a current connection to their corresponding voting record. CellBase is updated monthly to ensure data is accurate and reliable.
  • Multi-Sourcing. Leveraging data from multiple source compilers allows us to cross-reference each phone number against other databases; creating confidence scores that enhance the quality of the data.
  • Cutting Edge Matching. With ExactTrack and other record linkage strategies, the mobile phone coverage on the voter file has been maximized, allowing clients to reach voters more effectively.

Coverage

TargetSmart sources its wireless numbers from multiple national data aggregators.   Using our proven, multi-sourced approach to building high-quality data products, CellBase takes political market research and voter contact to a new level.

 

 

 

 

 

 

CellBase March. 2017 External Totals

State Voters Registered Voter Wireless Registered Wireless % VAPs VAP Wireless VAP Wireless % Voters & Vaps Total Wireless Total Wireless %
AK 534,444 158,273 30% 70,093 24,070 34% 604,537 182,343 30%
AL 3,137,969 1,846,869 59% 875,848 389,152 44% 4,013,817 2,236,021 56%
AR 1,749,925 938,101 54% 587,194 260,673 44% 2,337,119 1,198,774 51%
AZ 4,017,815 2,090,157 52% 997,356 453,591 45% 5,015,171 2,543,748 51%
CA 18,427,477 10,298,549 56% 7,700,276 3,564,709 46% 26,127,753 13,863,258 53%
CO 3,656,308 1,998,463 55% 819,082 382,864 47% 4,475,390 2,381,327 53%
CT 2,354,149 1,291,202 55% 660,778 304,278 46% 3,014,927 1,595,480 53%
DC 436,170 211,963 49% 136,196 56,401 41% 572,366 268,364 47%
DE 694,325 415,414 60% 169,503 72,235 43% 863,828 487,649 56%
FL 13,644,301 7,752,639 57% 3,905,715 1,775,969 45% 17,550,016 9,528,608 54%
GA 6,735,216 3,400,470 50% 1,640,136 687,229 42% 8,375,352 4,087,699 49%
HI 766,643 384,010 50% 156,047 81,729 52% 922,690 465,739 50%
IA 2,147,152 1,082,880 50% 432,300 190,139 44% 2,579,452 1,273,019 49%
ID 823,198 410,112 50% 311,160 151,665 49% 1,134,358 561,777 50%
IL 8,775,135 5,554,639 63% 1,813,327 962,002 53% 10,588,462 6,516,641 62%
IN 4,827,442 2,728,176 57% 991,636 459,870 46% 5,819,078 3,188,046 55%
KS 1,793,260 1,007,789 56% 474,738 203,641 43% 2,267,998 1,211,430 53%
KY 3,259,197 1,516,128 47% 685,773 276,531 40% 3,944,970 1,792,659 45%
LA 3,028,676 1,819,513 60% 783,529 372,333 48% 3,812,205 2,191,846 57%
MA 4,523,759 2,137,934 47% 1,066,735 452,256 42% 5,590,494 2,590,190 46%
MD 4,146,384 2,034,849 49% 965,708 380,844 39% 5,112,092 2,415,693 47%
ME 1,057,269 320,521 30% 180,765 50,053 28% 1,238,034 370,574 30%
MI 7,527,643 3,798,030 50% 1,597,750 640,317 40% 9,125,393 4,438,347 49%
MN 3,290,492 1,830,943 56% 786,547 357,590 45% 4,077,039 2,188,533 54%
MO 4,126,117 2,137,722 52% 1,018,540 427,672 42% 5,144,657 2,565,394 50%
MS 2,067,300 984,942 48% 495,148 216,207 44% 2,562,448 1,201,149 47%
MT 694,913 273,728 39% 140,150 53,195 38% 835,063 326,923 39%
NC 6,738,059 3,513,723 52% 1,748,029 728,676 42% 8,486,088 4,242,399 50%
ND 513,760 206,964 40% 75,374 34,440 46% 589,134 241,404 41%
NE 1,216,262 532,490 44% 261,633 95,448 36% 1,477,895 627,938 42%
NH 920,292 332,656 36% 213,484 73,727 35% 1,133,776 406,383 36%
NJ 5,696,591 3,176,896 56% 1,566,136 746,106 48% 7,262,727 3,923,002 54%
NM 1,247,070 562,079 45% 293,659 118,413 40% 1,540,729 680,492 44%
NV 1,604,283 857,600 53% 606,788 275,178 45% 2,211,071 1,132,778 51%
NY 12,115,804 5,700,225 47% 3,253,289 1,275,514 39% 15,369,093 6,975,739 45%
OH 7,877,271 3,905,166 50% 2,405,508 1,055,246 44% 10,282,779 4,960,412 48%
OK 2,158,545 1,075,675 50% 728,417 321,142 44% 2,886,962 1,396,817 48%
OR 3,005,720 1,273,163 42% 585,912 211,751 36% 3,591,632 1,484,914 41%
PA 8,439,582 4,411,108 52% 2,291,790 1,018,259 44% 10,731,372 5,429,367 51%
RI 781,978 419,152 54% 179,913 74,675 42% 961,891 493,827 51%
SC 3,337,454 1,651,444 49% 844,760 369,111 44% 4,182,214 2,020,555 48%
SD 596,772 312,589 52% 108,082 45,773 42% 704,854 358,362 51%
TN 4,117,209 2,079,940 51% 1,313,112 608,490 46% 5,430,321 2,688,430 50%
TX 15,134,115 8,609,857 57% 4,277,493 2,160,171 51% 19,411,608 10,770,028 55%
UT 1,551,847 959,823 62% 454,939 251,095 55% 2,006,786 1,210,918 60%
VA 5,631,913 2,537,214 45% 1,174,907 470,676 40% 6,806,820 3,007,890 44%
VT 469,504 135,962 29% 97,286 24,726 25% 566,790 160,688 28%
WA 4,712,506 2,039,484 43% 1,028,792 382,422 37% 5,741,298 2,421,906 42%
WI 5,891,250 2,891,543 49% 592,017 252,504 43% 6,483,267 3,144,047 48%
WV 1,248,820 416,819 33% 283,349 88,725 31% 1,532,169 505,544 33%
WY 368,022 160,997 44% 80,850 39,221 49% 448,872 200,218 45%
US 203,617,308 106,186,585 52% 53,927,549 23,968,704 44% 257,544,857 130,155,289 51%

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