CellBase

The most expansive and up-to-date cell phone database available on the market.

About CellBase

CellBase is the nation’s largest and highest-quality source of mobile phone numbers, each of which is matched to a corresponding voter file. CellBase contains nearly 125 million mobile phone numbers, as well as detailed confidence scores that provide additional insight into their quality. Whether powering accurate market research programs or voter contact efforts – industry leaders rely on CellBase to contact their target audience more effectively.

  • With more and more Americans abandoning traditional landline telephones, CellBase is essential for contacting the millions of Americans who have transitioned to using only mobile phones.
  • For years, campaigns and organizations have struggled to reach young voters and potential voters. CellBase provides the ability to engage these with these voters in ways that were previously impossible.
  • CellBase can be used in conjunction with TargetSmart’s other phone records to achieve higher contact rates than ever before.
  • CellBase provides campaigns, organizations, and companies the ability to contact their target audiences at unparalleled rates.

More Info About CellBase

Sourcing

CellBase provides mobile phone numbers for over half of the registered voters in the United States.  TargetSmart has long been the market leader in matching voter records to mobile phone numbers. With the introduction of CellBase, TargetSmart has now doubled our existing coverage; creating an invaluable resource for the political arena.

  • Monthly updates. With constantly changing databases of mobile phone subscribers, it’s imperative to maintain current contact data for cell phone users and a current connection to their corresponding voting record. CellBase is updated monthly to ensure data is accurate and reliable.
  • Multi-Sourcing. Leveraging data from multiple source compilers allows us to cross-reference each phone number against other databases; creating confidence scores that enhance the quality of the data.
  • Cutting Edge Matching. With ExactTrack and other record linkage strategies, the mobile phone coverage on the voter file has been maximized, allowing clients to reach voters more effectively.

Coverage

TargetSmart sources its wireless numbers from multiple national data aggregators.   Using our proven, multi-sourced approach to building high-quality data products, CellBase takes political market research and voter contact to a new level.

 

 

 

 

 

 

CellBase August 2017 External Totals

State Voters Registered Voter Wireless Registered Wireless % VAPs VAP Wireless VAP Wireless % Voters & Vaps Total Wireless Total Wireless %
AK 518,932 160,478 31% 75,712 26,500 35% 594,644 186,978 31%
AL 3,256,148 1,905,973 59% 872,128 384,784 44% 4,128,276 2,290,757 55%
AR 1,716,504 930,017 54% 621,608 278,018 45% 2,338,112 1,208,035 52%
AZ 3,997,509 2,127,983 53% 1,007,565 467,062 46% 5,005,074 2,595,045 52%
CA 19,219,249 10,965,759 57% 7,508,138 3,543,710 47% 26,727,387 14,509,469 54%
CO 3,686,445 2,046,513 56% 836,252 394,001 47% 4,522,697 2,440,514 54%
CT 2,308,735 1,299,023 56% 686,778 327,494 48% 2,995,513 1,626,517 54%
DC 480,545 220,046 46% 131,997 53,189 40% 612,542 273,235 45%
DE 681,087 415,625 61% 178,681 77,786 44% 859,768 493,411 57%
FL 13,478,102 7,833,319 58% 3,991,110 1,861,004 47% 17,469,212 9,694,323 55%
GA 6,908,057 3,502,014 51% 1,627,357 693,002 43% 8,535,414 4,195,016 49%
HI 766,643 390,672 51% 154,400 81,889 53% 921,043 472,561 51%
IA 2,117,749 1,103,114 52% 453,797 202,638 45% 2,571,546 1,305,752 51%
ID 799,424 408,428 51% 321,859 160,788 50% 1,121,283 569,216 51%
IL 8,775,135 5,686,490 65% 1,801,707 967,974 54% 10,576,842 6,654,464 63%
IN 4,357,625 2,583,019 59% 1,106,339 531,769 48% 5,463,964 3,114,788 57%
KS 1,774,455 1,023,000 58% 479,753 214,053 45% 2,254,208 1,237,053 55%
KY 3,316,630 1,546,530 47% 703,454 282,178 40% 4,020,084 1,828,708 45%
LA 2,973,566 1,823,618 61% 824,986 393,080 48% 3,798,552 2,216,698 58%
MA 4,523,759 2,187,535 48% 1,059,100 456,311 43% 5,582,859 2,643,846 47%
MD 4,158,665 2,064,411 50% 978,852 394,279 40% 5,137,517 2,458,690 48%
ME 1,049,814 335,597 32% 184,764 53,098 29% 1,234,578 388,695 31%
MI 7,353,193 3,740,358 51% 1,680,485 669,130 40% 9,033,678 4,409,488 49%
MN 3,272,477 1,883,416 58% 797,657 371,523 47% 4,070,134 2,254,939 55%
MO 4,125,829 2,181,697 53% 1,020,983 439,437 43% 5,146,812 2,621,134 51%
MS 2,067,300 1,006,891 49% 492,667 219,482 45% 2,559,967 1,226,373 48%
MT 663,861 265,146 40% 154,108 58,933 38% 817,969 324,079 40%
NC 6,771,165 3,574,570 53% 1,799,670 752,793 42% 8,570,835 4,327,363 50%
ND 440,856 183,335 42% 89,923 40,234 45% 530,779 223,569 42%
NE 1,189,550 528,711 44% 268,992 98,549 37% 1,458,542 627,260 43%
NH 985,630 358,327 36% 202,013 69,228 34% 1,187,643 427,555 36%
NJ 5,664,208 3,179,651 56% 1,590,681 762,889 48% 7,254,889 3,942,540 54%
NM 1,203,058 532,601 44% 309,411 129,395 42% 1,512,469 661,996 44%
NV 1,624,361 893,687 55% 608,261 284,053 47% 2,232,622 1,177,740 53%
NY 12,310,535 5,813,374 47% 3,263,308 1,280,722 39% 15,573,843 7,094,096 46%
OH 7,890,177 3,926,869 50% 2,441,813 1,074,490 44% 10,331,990 5,001,359 48%
OK 1,998,813 1,030,135 52% 800,382 356,759 45% 2,799,195 1,386,894 50%
OR 3,003,063 1,294,464 43% 594,663 221,162 37% 3,597,726 1,515,626 42%
PA 8,429,983 4,512,697 54% 2,311,151 1,045,495 45% 10,741,134 5,558,192 52%
RI 769,165 419,381 55% 187,711 80,648 43% 956,876 500,029 52%
SC 3,478,966 1,719,530 49% 821,037 358,323 44% 4,300,003 2,077,853 48%
SD 581,208 312,579 54% 112,595 48,870 43% 693,803 361,449 52%
TN 4,117,209 2,117,942 51% 1,304,887 611,692 47% 5,422,096 2,729,634 50%
TX 14,766,301 8,528,166 58% 4,467,057 2,258,323 51% 19,233,358 10,786,489 56%
UT 1,534,247 976,561 64% 472,586 258,305 55% 2,006,833 1,234,866 62%
VA 5,481,824 2,509,598 46% 1,221,162 499,710 41% 6,702,986 3,009,308 45%
VT 467,439 140,327 30% 99,049 26,052 26% 566,488 166,379 29%
WA 4,598,767 2,015,365 44% 1,092,720 407,203 37% 5,691,487 2,422,568 43%
WI 5,891,250 3,020,840 51% 589,257 258,871 44% 6,480,507 3,279,711 51%
WV 1,234,828 432,385 35% 283,726 91,111 32% 1,518,554 523,496 34%
WY 283,306 124,094 44% 102,388 50,252 49% 385,694 174,346 45%
US 203,063,347 107,781,861 53% 54,786,680 24,668,241 45% 257,850,027 132,450,102 51%

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