Our Work

OUR DATABASES, PRODUCTS, AND SERVICES ARE TAILORED TO YOUR GOALS.

Data

TargetSmart’s data offerings were created to seamlessly align with our clients’ strategic goals and are tailored to suit your organization’s unique objectives.

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million numbers in CellBase
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million voters in VoterBase
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million potential voters in VoterBase
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million consumers in ElectionBase
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precincts with results in ElectionBase
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of disclosed donations in ContributorBase

From marketing and campaign management software to high-tech data enhancement tools, our products encompass all aspects of effective targeting.

Products

TargetSmart products were created to enhance clients’ experience of our extensive data offerings. Our products uniquely merge relevant data offerings with easy to navigate interfaces; accelerating the ability to create, track and manage winning campaigns. Our qualified team will recommend the products or product that will work best for your organization’s data strategy.

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Analytics Data Install

TargetSmart’s Analytics Data Install (ADI) puts the full power of TargetSmart data in your hands allowing you to construct your own custom models, perform research, analysis and reporting, and mine powerful data assets for your campaign or your clients.

ListBuilder

With ListBuilder, you can make the most out of TargetSmart’s national voter file. ListBuilder is a self-service system for getting counts, crosstabs, data visualizations, and cutting lists.

TargetSmart Digital Voter File

With TargetSmart Digital Voter File, you can now leverage the powerful political data of VoterBase to reach voters in a truly integrated digital advertising campaign, allowing you to collaborate across multiple mediums, consolidating online, offline, and addressable television advertising platforms. 

SmartVAN

SmartVAN—the best 50-State voter file for progressive organizations—combines VoterBase, TargetSmart’s unparalleled voter file database, with NGP VAN, the leader in campaign management software. The end result is the most intuitive, accurate, and powerful organizing solution for campaigns.

Services

Whether your goals are to improve your data offerings or to better position your existing data, TargetSmart has the services you need.

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Polling

Market research and public opinion polls are vital tools for any campaign or advocacy effort. Polling enhances your strategy, tests your messages, and identifies demographic targets. Our research team has years of experience and conducts hundreds of telephone polls and online surveys each year. We deliver the information you need in an easy to understand format and with a proven record of accuracy and success.

Communications

TargetSmart’s in-house strategic consulting team provides robust outreach, communication, and marketing services that reach your target audience in a cost-effective and comprehensive way. We empower clients to break through the noise and deliver timely, relevant information using a variety of traditional and state-of-the-art media.

Data Enhancement

TargetSmart provides state-of-the-art data enhancement services that will take your data to the next level. We ensure you stay connected to your audience in the long-term by leveraging an intricate and sophisticated system of public and private data sources and services. We assemble a comprehensive and accurate toolset that identifies, corrects, and enhances your existing data.

Strategic Consulting

The knowledge and skills of our seasoned strategic consulting staff will empower your organization with the information and analysis necessary to make accurate, data-driven decisions. We position you to effectively execute winning political and consumer programs using the most direct and cost-efficient route.

Modeling

We specialize in designing the right analytics program for each situation, always with an emphasis on making our clients’ programs effective and efficient. With experts in survey research, analytics, specialty data acquisition, and campaign strategy, our team will seamlessly handle each analytic project from conceptualization to execution. Our approach is never “one size fits all,” it’s about you.