[vc_row][vc_column width=”1/1″][vc_empty_space height=”32px”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]TargetSmart Newsletter – February 2014

Friends, 2014 is off to an amazing start, and here at TargetSmart we continue to improve our data products, services, and client solutions every day.

Did you know that you could access our data for free?

SmartVAN DataMart, our joint platform with NGP|VAN, provides users the ability to run unlimited counts and cross tabs on our national voter file. This is at no cost to you. This is the same data used by thousands of Democratic candidates and progressive organizations. The only charge is for mail or phone files actually exported. Additionally, there are low minimums and immediate turnaround.

SmartVAN DataMart includes all the voter data – demographics, political geography, voter history and party registration, PLUS

  • TargetSmart’s high-quality consumer data
  • Highly predictive party and turnout models
  • Industry-leading contact data

Why pay other vendors thousands of dollars for the right to run counts? Use the same VAN platform and do it for free!  This is a great opportunity for not only consulting firms, but smaller organizations who need access to high-quality data and can’t afford or don’t need full licenses. So contact us at sales@targetsmart.net, and we can discuss how SmartVAN DataMart can work for you!

Voter File Acquisition Calendar Update

Data quality is our top priority.  And the foundation of that data quality is in the number of voter files we acquire and process each year, which ensures that the data stays fresh and accurate for our clients.  In fact, TargetSmart processes more state-level updates than any other provider and we go beyond industry hygiene and matching standards, making sure you’re able to reach your targets effectively.

Over 230 updates are on tap for this year and we have already completed updates in Alaska, Colorado, District of Columbia, Delaware, Florida, Kansas, Louisiana, Minnesota, North Carolina, Pennsylvania, Rhode Island, South Dakota, Virginia, Washington, and West Virginia.

This ambitious update process follows our unprecedented number of updates performed in 2012 and 2013 (243 and 170 respectively).

Click here for our 2014 National Voter File Update Calendar

We will send out more information on TargetSmart’s offerings soon, as we’re constantly innovating and updating our data products.  That said, sometimes the best ideas come from our clients, so if you have any ideas around data that you believe would help your organization more effectively achieve your goals, please contact us.

Bill Russell


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