June 6, 2019


Tool Launches with 360° View of 2020 Super Tuesday States

Washington, DC – Today TargetSmart, a Democratic political data and analytics firm launched, the first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

The first tranche of data released today includes a comprehensive look at the electorate in 46 states plus the District of Columbia. This tool presents vote history data from the 2014 midterm election, 2016 general election, and 2018 midterm election. The interactive dashboards include state-by-state analyses covering vote share and turnout for wealth of demographic data and can be broken down by multiple sub-groups, including age, race, gender, voter score, party rollup, urbanicity and education for white voters.

“The key to understanding the evolving electorate is sound, comprehensive and timely data,” said Tom Bonier, CEO of TargetSmart. “While data has never played a bigger role on campaigns of all levels – there is a fundamental imbalance. Practitioners have unfettered access to data, while all but the most elite media outlets and public as a whole, have little or no access to comprehensive data. Insights is designed to change that dynamic.”

Key insights from the 2018 midterm elections include surges in vote share among young voters and voters of color, evidencing the shift to a younger, more diverse, and increasingly Democratic electorate in emerging swing states.

For example, TargetSmart Insights data shows that:

  • In Texas’ 2018 midterm election, nearly 50 percent of first time voters — over 373,000 people — were under 30 years old;
  • In Arizona young Democratic voters aged 18-29 had a 43.9 percent turnout rate in 2018, compared to 16.7 percent in 2014 — an increase of nearly 30 percent;
  • Nationally, voters aged 65+ nearly matched their 2016 raw vote total in 2018, with more than 10 million more voters aged 65+ voting in the 2018 midterms compared to 2014.

TargetSmart Insights will also house original analysis of state voter data, including analyses for Georgia and Iowa and of the national electorate.


TARGETSMART is the leading provider of political data that enables campaigns and organizations to successfully communicate with large audiences through personalized outreach. Their politically-focused approach combines consumer data, analytics, data integration and consulting solutions for microtargeted, multichannel marketing strategies.