Every cycle, TargetSmart develops tools and cultivates partnerships to help our clients accurately and efficiently reach their target audiences, wherever those individuals get their information.
So, we’re very excited to announce an innovative new offering in conjunction with a leading social media platform: Snap.
- Snapchat reaches over 100 million people in the U.S. alone.
- Snapchat reaches 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in the U.S.
- In the U.S., Snapchat reaches more 13-24 year-olds than Facebook, Instagram, and Messenger combined.
Communicating on Snap’s platform is about more than just raw numbers though, many of Snapchat’s most active users just can’t be reached anywhere else – or at least not efficiently.
Snapchat has been a go-to platform for digital ads for several cycles, and now, for the first time ever, organizations and campaigns can use TargetSmart’s best-in-class data to reach target audiences on the camera and messaging app that connects people to their friends and the world.
That means you can seamlessly engage with target audiences for outreach, persuasion and engagement programs, holistically across your online and offline outreach, while using TargetSmart’s standard segments to ensure targeting remains aligned with your program’s goals. Initial TargetSmart segments which will be available on Snapchat’s Ads Manager include, Registered Voters, Turnout, Vote History Early/Absentee Voters, Partisanship, Ideology and more.