A Smarter Way to Buy Political Ads

Reach the right voters with a media buying platform built for politics.

Combining our industry-leading voter data with modern programmatic advertising, the TargetSmart Media Buying Platform delivers sharper targeting, faster execution, and complete transparency from launch to reporting.

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Launch, Manage, and Measure Political Advertising

Use TargetSmart’s industry-leading voter data to deliver digital ads where voters will see them – streaming TV, podcasts, websites, apps, and more.

Built for Politics

Launch campaigns in hours with built-in political geographies, near real-time voting updates, and campaign-ready audience segments.

Gold Standard Data

Reach your voters with the industry’s most comprehensive and frequently refreshed voter file.

More Cost Effective

Make the most of every dollar with competitive CPMs, built-in viewability tools, and flexible self-service or fully managed execution.

Radically Transparent

Monitor performance in real time, access raw ad logs, and connect ad exposure to voter behavior through matchback reporting.

Capabilities

The Media Buying Platform connects TargetSmart’s voter data directly to digital media execution.

Reach voters across virtually any connected TV, website, app, or digital device.

Launch smarter campaigns with political features like automatic early vote audience exclusions and campaign-ready targeting.

Retarget website visitors using our WIRE plug-in and TargetSmart audience data.

Optimize campaigns with real-time dashboards and post-campaign matchback reporting.

Protect your media investment with built-in brand safety and fraud prevention at no extra cost.

Let’s Get Started

Turn voter data into votes with a Media Buying Platform built for modern campaigns. Talk with our Digital Services team to schedule a demo, explore pricing options, and see how TargetSmart can help you reach more voters with greater efficiency and effectiveness.