Academic Data

TargetSmart provides researchers with large-scale data, supporting innovative analysis and sophisticated modeling.

ACADEMIC Capabilities

TargetSmart works with universities and researchers to provide high quality data at affordable rates, including optional hosting in a Google BigQuery environment:

Built for Research

Designed for statistical analysis, predictive modeling, and machine learning.

Scalable Access

Flexible delivery from small samples to the full national file.

Cloud Based Hosting Available

Data can be delivered via Google BigQuery; works with R, Python, SQL, and more.

DATA & TOOLS FOR ACADEMICS

VoterBase

With 265MM+ records, hundreds of data fields, and 400+ updates annually, VoterBase offers the most comprehensive voter file for analysis in the industry. It includes vote history going back to 2012.

Polling & Poll Samples

TargetSmart offers a full array of polling services and qualitative research options, as well as custom-built poll samples for phone and multimode polling.

1% VoterBase Randomized Samples

These samples are designed for researchers looking for a smaller subset of the fuller file, typically for national-level electoral analysis.

Custom Datasets

TargetSmart offers customized datasets, including specialized data fields, built by our team for academic research projects.

Historical VoterBase Snapshots

TargetSmart maintains rich historical VoterBase snapshots for every election cycle. These include weekly snapshots since July 2020, and annual snapshots since 2012.

Matching

TargetSmart’s SmartMatch platform enables researchers to match person-level data to VoterBase, in order to obtain rich demographic and voter information about those individuals.

ElectionBase & ElectionPAD

A consumer and lifestyle database that enables organizations to enhance targeting, modeling, and outreach to 200MM+ consumers. Includes 300+ demographic and lifestyle fields and 100+ interest indicators. Our partnership with CTA makes accessing ElectionBase data easy through CTA’s PAD platform.

Let’s Get Started

Dive into the most comprehensive and widely trusted voter file in politics, purpose-built for rigorous academic research.