NEWS

How would the 2016 election look if electoral votes were allocated based on current population?

Right after election day 2016, we started getting questions about how the Electoral College might have been different had the Census and redistricting happened before this election.

TargetSmart CEO Tom Bonier’s Second Feature on MSNBC’s “The Last Word with Lawrence O’Donnell”

Watch Tom Bonier, CEO of TargetSmart, explain our latest survey results coming out of Ohio – and what that might mean on Election Day.

TargetSmart/William & Mary Release Final 2016 Election Survey of Ohio Early and Likely Voters

Hillary Clinton narrowly trails Donald Trump in the contest for Ohio’s 18 electoral votes, according to a new poll released today by TargetSmart and William & Mary. Overall Clinton sits at 40 percent and Trump garners 43 percent of the vote.

SmartShot: America’s Early Vote has surpassed 40 million nationwide*

In the same year we’ve seen a record 200 million registered voters, we’re seeing record-setting early voting across the country. Get all the stats in this week’s SmartShot.

CEO Tom Bonier on MSNBC’s “Last Word with Lawrence O’Donnell”

In a Last Word exclusive, TargetSmart CEO Tom Bonier shares with Lawrence the results of a new Florida Early and Likely Voter survey, which show Clinton winning a staggering 28% of Republican early voters. For a more comprehensive look at the TargetSma …

SmartShot GOTV

SmartShot: National Voter Registration has hit 200,728,959!

Digging into the latest voter registration numbers, we find a number of insights into the American electorate going into Election Day 2016.

Meet the Press features TargetSmart

Our early voter data was featured on Meet the Press. It takes a look at how a Democratic advantage in absentee ballots in North Carolina could predict Election Day turnout.  

Over 500,000 Votes Have Already Been Cast in 2016 Presidential Election

More than 500,000 votes have been cast nationwide in the 2016 presidential election as of Tuesday, according to new analysis by the NBC News Data Analytics Lab. In the seven battleground states below–where campaigns are especially focused on mobilizin …

SmartShot: Getting Closer to 200 Million Registered Voters!

Based on our latest VoterBase update with new registrants on voter files in numerous states as of 10/10/16, the national voter registration number is 199,285,702. With continuing voter registration efforts in the states, we’re well on our way to hitting a new landmark number.

Second TargetSmart | William & Mary Ohio Poll Shows Slight Lead for Clinton

The contest for Ohio’s 18 electoral votes remains tight, according to a poll of 812 likely voters released by TargetSmart | William & Mary. Clinton garners 43 percent of the vote to Trump’s 40 percent.

How does 2016 voter registration compare to 2012?

TargetSmart is starting what we call “The SmartShot,” our weekly analysis of the voter file that will show trends in voter registration, early voters and absentee ballot voters, and ultimately what the American electorate looks like.

Targetsmart | William & Mary Release Poll of Ohio Likely Voters

Hillary Clinton holds a narrow, 3-point lead over Donald Trump in Ohio, 40 to 37 percent, with 8 percent of voters supporting Gary Johnson, according to a new poll of likely voters released today by TargetSmart and William & Mary.

TargetSmart Announces Public Polling Partnership with William & Mary

TargetSmart pollsters Ben Lazarus and Joe Goode will work this fall with William & Mary Government Professors Ron Rapoport, Jaime Settle and Dan Maliniak to field a series of polls in select 2016 battleground states.

AOL. New Digs. Summer Interns.

TargetSmart Partners with AOL on Voter File 2.0 TargetSmart is excited to announce another partner in our Voter File 2.0 digital voter file program – AOL.  AOL’s full-scale programmatic solutions help inspire voters at the right time, in the right cont …

Here’s the Buzz(Feed) – The Supreme Court Rules!

Announcing Buzzfeed Integration TargetSmart’s online voter file – Voter File 2.0 – is now integrated with BuzzFeed.  This exciting partnership allows you to leverage our voter data to reach your targets on BuzzFeed’s cross-platform, global network for …

The Long and Short of It

No, we are not casting the sequel to the Danny DeVito/Arnold Schwarzenegger comedy Twins. Instead, meet the new leaders of TargetSmart’s Department of Client Services: Paula Kowalczuk and Frank Worshek. As it moves into its second decade, TargetSmart i …

TargetSmart Launches National Voter File On Facebook

TargetSmart Communications officially launched its voter file matched ad segments in Facebook today, providing powerful data points for Democratic and progressive organizations and campaigns to reach voters digitally in 2016.

NBC News and TargetSmart Partner for 2016 Election

TargetSmart will provide its market-leading national voter file and database to NBC News, allowing its data analytics team to perform non-partisan analysis, research voting habits, and identify voting trends at the state & local levels.

CellBase – The Game Changer

TargetSmart is proud to announce a powerful new resource for non-profits, Progressives and Democrats called CellBase.  This innovative product offers our customers nearly 123 million verified mobile phone numbers or almost 56% of the voting age US population.

The Secret Sauce

We’re growing! Over the past 3 years, TargetSmart has tripled in size. And as our business has grown, so has our talented team and our capabilities.

Targetsmart Launches Strategic Consulting Division

Matt Taverna Promoted To Director Of Sales TargetSmart Communications, LLC, the industry leader in political data, announced today the launch of a Strategic Consulting division. The Strategic Consulting Division will focus on providing clients with cus …

A Quick Note..

Dear friends – in case you missed it, I started 2015 with a job change – Politico was kind enough to write a story about it. I wanted to take a quick moment to reach out and tell you a little more about TargetSmart, and what I’ve been up to in my first …