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What the VoterBase Update Means for 2026 Campaigns
What the VoterBase Update Means for 2026 Campaigns Last week, TargetSmart released the largest demographic data update in the history of VoterBase, enriching 38.4 million voter records and re-verifying 232.7 million registered voters nationwide, with the strongest gains landing among younger voters,
TargetSmart, Victory Waves Partner to Modernize Petition Validation
TargetSmart, Victory Waves Partner to Modernize Petition Validation WASHINGTON, D.C. – August 20, 2026 – TargetSmart, the leading provider of political data for Democratic campaigns and advocacy organizations, today announced a partnership with Victory Waves to make petition signature validation easier, more accurate, and more
The Best Data in Politics Is Now Even Better
The Best Data in Politics Is now even better Today, TargetSmart released the largest update in the history of its VoterBase national data file, dramatically expanding demographic coverage across the Democratic coalition. The strongest gains landed among younger voters, voters of color, and registered
South Jersey Assembly Wins
South Jersey Assembly Wins How Data, Messaging, and Precision Digital Targeting Delivered Six Wins in Competitive Districts Overview In the 2025 New Jersey State Assembly elections, TargetSmart helped deliver six Democratic victories across three highly competitive South Jersey districts (LD-3, LD-4, LD-8)—including a
Built for This: How MBP Targeting Outperformed Benchmarks to Help Flip AR HD-70
How Precise Digital Targeting Helped Flip Arkansas House District 70 for Under $1 Per Vote Overview In the March 2026 Arkansas Special Election for House District 70, TargetSmart’s Media Buying Platform (MBP) helped power a decisive Democratic victory. Democratic candidate Alex Holladay won
Spencer Pratt’s Viral Campaign Shows the Promise — and Limits — of Social-First Politics
Spencer Pratt's Viral Campaign Shows the Promise — and Limits — of Social-First Politics Alexander Falco June 30, 2026 Spencer Pratt's Los Angeles mayoral bid became one of the clearest demonstrations in 2026 that social-media attention can be politically meaningful without being
Youth Vote Delivers Democratic Victory in Virginia’s Governor Race
Following Donald Trump’s victory a year ago, last Tuesday’s elections in New York City, New Jersey, Virginia and dozens of other states served as the Democrats’ first major chance to make their opposition heard at the polls. It’s been well-reported (and understood) how in
TargetSmart Announces Michael Muller as Senior Strategist
For Immediate Release July 23, 2025 Contact: Press@TargetSmart.com TargetSmart Announces Michael Muller as Senior Strategist Muller Brings Decades of Political Strategy and Legislative Leadership Experience to TargetSmart Washington, DC – Today, TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced
Tara Media, TargetSmart Announce Adnan Mohamed as Senior Director of Political Sales
For Immediate Release June 9, 2025 Contact: Press@TargetSmart.com Tara Media, TargetSmart Announce Adnan Mohamed as Senior Director of Political Sales Adnan Brings Extensive Campaign, Political Strategy Experience to TargetSmart’s Sales Team Washington, DC – Today, Tara Media, a full-service digital marketing agency that delivers
2024 Turnout: Surprises in Battleground Georgia
While the results of the election were not what many of us were hoping for, we knew all along that it was going to be a super close race and would come down to who turned out on Election Day. And now, with the
