The Best Data
in Politics Is now
even better

We’ve dramatically expanded demographic data coverage across the Democratic coalition, delivering stronger targeting, better predictive models, and more effective voter outreach needed to win in 2026 and beyond.

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38.4M

Registered voter records
enriched with new data

+16.5%

Lift over previous national demographic coverage

210.3M

Total registered voter records with enriched demographic data coverage

90.4%

Registered voters with enriched demographic data (out of 232.7M total)

See the Impact Across the Map

The latest update to our VoterBase file delivers meaningful coverage gains in every state, with particularly strong improvements in key battlegrounds and essential demographics.

Reaching Our Voters: Better Data Where It Matters Most

The biggest gains to VoterBase are with our essential voters – the same groups that have historically been the hardest to reach and model accurately.

Black
Voters

+22.7%

coverage

HISPANIC/LATINO
VOTERS

+19.4%

coverage

Young
Voters

+21.0%

coverage

City
dwellers

+19.7%

coverage

Registered
DEMOCRATS

+18.9%

coverage

Data designed for winning

This VoterBase update is the result of our multi-year investment in new platform and data build infrastructure. It’s formatted with the same demographic data fields we’ve always delivered, making implementation quick and easy.

Our Client Services team is ready to answer any questions and help you understand how to put these enhancements to use in your campaign. Get in touch today!