Social Media

Just three weeks before Election Day, TargetSmart launched a high-impact digital campaign to boost name recognition and mobilize low-propensity voters in a hotly contested North Carolina Supreme Court race.

Using the Media Buying Platform to engage four key segments — Black women, Native Americans, Latinas, and Gen Z — with tailored messaging and precise targeting that excluded early voters, the campaign placed 1.8 million impressions with exceptional 99.3% completion rates, leading to 73% turnout and, most importantly, a win by a razor-thin margin of 50.01%.

TargetSmart supported the winning campaign to pass Ohio’s Issue 1, establishing a constitutional right to abortion with 56.8% voting yes. Harnessing the Media Buying Platform, the campaign delivered targeted display, CTV, and OTT ads to over 984,000 households, focusing on key voter segments including women and African American audiences while dynamically excluding early voters. Leveraging a modest budget, the effort reached 52% of targeted households, driving an efficient, high-impact effort that helped secure a decisive statewide victory.

TargetSmart partnered with six Democratic campaigns across three competitive South Jersey districts (LD-3, LD-4, LD-8) to defend vulnerable seats and expand the Assembly majority in a challenging political environment. Combining polling, custom modeling, and precision digital execution, the campaign identified key economic messaging, built district-specific voter targets, and activated ads across CTV, Meta, and YouTube. With just $405K in total spend, the effort delivered 8.5 million impressions, reaching ~38,000 voters per district and helping all six candidates win, including flipping a Republican seat and securing victory in a Trump-carried district.