Polling & Research

We design and execute polling and qualitative research to help campaigns and organizations understand public opinion, test messaging, and make smart strategic decisions.

Our approach is built on innovation and adaptability, not a one size fits all model. Every project is tailored to your goals, combining modern research techniques, deep political expertise, and TargetSmart’s gold standard voter data to deliver actionable insights that help you win.

From benchmark polling to focus groups, we help you uncover what matters and how to turn those insights into votes.

QUANTITATIVE
RESEARCH

Understand where voters stand, what issues matter most, and which messages resonate. Our quantitative research delivers the insights needed to shape strategy and make informed decisions.

DATA
SCIENCE

Find the right audiences, understand what motivates them, and reach them more effectively. Our data science solutions deliver predictive models and audience insights that power smarter outreach.

Stay ahead of your competition and drive the news cycle with easy-to-use tools that enables your advertising to move at the speed of modern campaigns.

  • Media Buying Platform
  • Streaming
  • Social Media

QUALITATIVE
RESEARCH

Go beyond the data to understand how people think, feel, and make decisions. Our qualitative research delivers rich audience insights that inform messaging, creative, and strategy

We pride ourselves on delivering unparalleled customer service: our team works closely with each client to deliver strategic solutions tailored to their exact needs.

  • Polling
  • Consulting
  • Data Science

Benchmark & Baseline Polling

Longer (16-22 minute) polls focused on testing a candidate’s current standing and name recognition, evaluating the state of the race and political environment, distilling the ideal messaging, and determining the right target audiences.

Tracking Polls

Shorter (7-12 minute) polls focused on the state of the horse race, candidate name recognition, and ad recall.

Ballot & Initiative Polling

Longer (16-22 minute) polls focused on measuring public opinion toward potential ballot measures, the overall political environment, and messaging with the purpose of understanding investment needs and audience.

Issue & Policy Polling

Longer (16-22 minute) polls focused on local, state, or federal issues or policies, to assess the political environment, voter priorities, potential messaging frames, and avenues for change.

Modeling Data Collection

Short (5-10 minute) polls focused on collecting data for modeling and analytics projects. Our in house data science team can model the data if needed.

Custom Support and Persuasion Modeling

Models used to identify voters who are likely to support specific candidates or issues, or to be persuaded by specific messages. These models assign scores to each voter, which inform online and offline targeting for GOTV and persuasion.

Audience Segmentation

A statistically-based approach that divides  audiences based on shared characteristics, particularly as they relate to a specific issue or candidate. Audience segments can be useful in message development and targeting.

Donor and Activist Modeling

Models built using lists of an organization’s existing donors and activists, matched to TargetSmart’s voter file, to identify others who  may be responsive to donor and activism messaging.

Focus Groups

Virtual sessions with recruited participants, moderated and analyzed end to end. Our focus groups can narrow in on specific issues of interest, message and ad  testing, or exploring needs in a community. We handle all the logistics and deliver transcripts and analysis to ensure there are clear next steps

Ad Testing

Evaluate creative, messaging, and voter response to your advertising in controlled settings.

Long-form Journaling

We follow a group of voters or participants through an extended period, where they journal about individual and group asks. Includes monitoring their reactions to events in real time, observing shifts in the political environment, asking their opinions on issues, and even testing ads. Studies can run from a week to over a year, depending on the needs of your research.

Meet The Team

Our Research Solutions team is comprised of veteran analysts who understand the political landscape,
while using the most innovative, modern techniques to help you build winning strategies.

Sara Stephenson

Director, Strategic Solutions

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Michael Muller

Senior Strategist, Research Solutions

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Let’s Get Started

We work closely with your team to understand your needs and devise plans and strategies specifically tailored to what will help you win. Get in touch today to find out more: