• Media Buying Platform– In 2024 TargetSmart launched the first and only Demand Side Platform built for Democrats, by Democrats. This powerful tool allows Democratic State Parties, campaigns, and allied organizations to place programmatic media buys using the TargetSmart and Coop Voter Files. The MBP has cut out several layers of corporate ad tech fees which allows more of your budget to be used to reach voters. State Parties can also take advantage of discounted rates for placing media buys.
  • SmartVAN– access to TargetSmart data within the NGPVAN organizing platform for canvassing, virtual phone banks, and other voter outreach.
  • ListBuilder– full national voter file access for counts and queries, as well as downloadable phone and mail lists. ListBuilder also seamlessly integrates with the Media Buying Platform for digital audience creation and deployment.
  • SmartMatch– upload your membership, fundraising, or activist lists to append voter file and contact data, as well as send your lists to the Media Buying Platform.
  • Polling & Research Solutions– in house polling, poll sample data, and survey research support.
  • Modeling & Analytics– custom models and scores built with voter file, consumer, and survey collected data.
  • Digital Audiences – voter file and consumer data matched to digital audiences for campaign targeting and custom audience creation on social media platforms and other platforms.