Polling for Winning Campaigns

Polling and qualitative research that helps campaigns and organizations understand public opinion, test messaging, and make smarter strategic decisions.

Every project is tailored to your goals, combining modern research methods, deep political expertise, and TargetSmart’s gold-standard voter data to deliver actionable insights that help you win.

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From benchmark polling to focus groups, we help you uncover what matters and how to turn those insights into votes.

QUANTITATIVE
RESEARCH

Measure public opinion, identify voter priorities, and discover which messages inspire people to act.

DATA
SCIENCE

Find the right audiences, understand what motivates them, and reach them with greater precision through custom predictive modeling and advanced analytics.

Stay ahead of your competition and drive the news cycle with easy-to-use tools that enables your advertising to move at the speed of modern campaigns.

QUALITATIVE
RESEARCH

Go beyond the numbers to understand how voters think, feel, and make decisions. Generate richer insights that strengthen messaging, creative, and campaign strategy.

Benchmark and Baseline Polling

Comprehensive surveys measuring candidate standing, name recognition, the political environment, message effectiveness, and priority target audiences.

Issue and Policy Polling

Measure attitudes toward local, state, or federal issues to identify voter priorities, effective messaging, and opportunities for engagement.

Tracking Polls

Shorter polls that measure movement in the race, candidate awareness, message effectiveness, and ad recall.

Legislative Session Polling

Measure voter sentiment throughout a legislative session, identify community priorities, and test messages around key issues and elected officials.

Ballot and Initiative Polling

Measure public opinion on ballot measures, identify persuasive messages, and understand where resources will have the greatest impact.

Modeling Data Collection

Short surveys designed to collect high-quality data for predictive modeling and analytics, with optional modeling support from our in-house data science team.

Custom Support and Persuasion Modeling

Identify voters most likely to support or be persuaded by a candidate or issue with custom predictive scores that improve targeting across digital, field, mail, phone, and other GOTV programs.

Donor and Activist Modeling

Expand your donor and volunteer universe by identifying new supporters who closely resemble your existing base.

Audience Segmentation

Group voters based on shared characteristics, attitudes, and behaviors to improve message development and targeting.

Focus Groups

Virtual or in-person discussions with carefully recruited participants to test messaging, evaluate creative, explore community needs, and uncover deeper audience insights. We manage recruitment, moderation, logistics, transcripts, and analysis from start to finish.

Journaling

Follow voters over days, weeks, or months to understand how opinions evolve in response to news, campaigns, advertising, and real-world events. Journaling studies reveal how attitudes change over time—not just at a single moment.

Ad Testing

Evaluate creative, messaging, and advertising concepts before launch to understand what resonates most with voters.

Let’s Get Started

Every research program is built around your goals, your audience, and your campaign. Talk with our team to see how TargetSmart can deliver the insights you need to make smarter decisions and win more votes.