The Best Data in Politics

Understand and engage the electorate with the industry’s most comprehensive and up-to-date voter file.

TargetSmart offers detailed records for more than 265 million individuals and election results dating back to 2012, enabling you to turn intelligence into action and implement winning strategies.

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Voter File Capabilities

Understand Every Voter

Explore detailed vote history and hundreds of data fields to uncover trends, identify audiences, and inform strategy.

Reach Your Voters

Activate precise audiences across digital, field, telephone, direct mail, and fundraising campaigns.

Build Smarter Models

Use the highest-quality data as the foundation for segmentation, modeling, and machine learning applications.

Adjust in Real Time

Adapt your targeting as Election Day nears and new early and absentee voting data becomes available.

Let’s Get Started

Build your campaign on the industry’s best voter data. Talk with our team to see how the TargetSmart Voter File can power better targeting, stronger models, and winning results.