Midterm Countdown
Week 8 – Maine and Arizona
A Weekly Inventory Intelligence Report This week we’re looking at Maine and Arizona, which have recorded 674,739 EV/AV votes combined so far. Both states are seeing notable early voting activity, with increases across nearly every county in Maine and strong gains in Arizona’s
Week 7 – Ohio and Nebraska
A Weekly Inventory Intelligence Report Mail-in ballots are in voters’ hands across key states, and many have yet to be returned. Unlike early in-person voting, where ballots are typically cast at a voting location, EV/AV mail-in voting allows voters to receive a ballot
Week 6 – Virginia and Minnesota
A Weekly Inventory Intelligence Report Voting is officially underway in key states, adding a new layer to campaign strategy as Election Day approaches. This week, we’re looking at Virginia and Minnesota, where more than 515,000 early and absentee votes have already been cast combined
Week 5 – Texas and North Carolina
A Weekly Inventory Intelligence Report Political advertising is accelerating as the general election enters its final five weeks. This week, Texas and North Carolina show how outside groups are moving large sums quickly and driving a growing share of the advertising in competitive
Week 4 – Kansas and Mississippi
A Weekly Inventory Intelligence Report Political advertising continues to build as campaigns and outside groups increase spending ahead of November. This week, Kansas and Mississippi offer two examples of Senate markets where outside spending is adding new pressure to the advertising landscape. Kansas saw
Week 3 – North Carolina and New Hampshire
A Weekly Inventory Intelligence Report The political ad market keeps heating up, with fresh dollars from campaigns and outside groups flowing into this cycle's top battlegrounds ahead of November. This week, North Carolina and New Hampshire stand out as two markets already feeling
Week 2 – Texas and Ohio
A Weekly Inventory Intelligence Report Political advertising continues to accelerate as campaigns and outside groups put more money into key markets ahead of the 2026 midterms. This week, Texas and Ohio stand out for two different reasons: Texas is seeing a notable increase
Week 1 – Michigan and Pennsylvania
A Weekly Inventory Intelligence Report Welcome to the Midterm Countdown, your weekly look at political ad spending and premium Connected TV (CTV) availability across key states shaping the 2026 election. Each week, we’ll highlight where spending is picking up, where inventory pressure is
