Midterm Countdown
Week 5 – Texas and North Carolina
A Weekly Inventory Intelligence Report Political advertising is accelerating as the general election enters its final five weeks. This week, Texas and North Carolina show how outside groups are moving large sums quickly and driving a growing share of the advertising in competitive
Week 4 – Kansas and Mississippi
A Weekly Inventory Intelligence Report Political advertising continues to build as campaigns and outside groups increase spending ahead of November. This week, Kansas and Mississippi offer two examples of Senate markets where outside spending is adding new pressure to the advertising landscape. Kansas saw
Week 3 – North Carolina and New Hampshire
A Weekly Inventory Intelligence Report The political ad market keeps heating up, with fresh dollars from campaigns and outside groups flowing into this cycle's top battlegrounds ahead of November. This week, North Carolina and New Hampshire stand out as two markets already feeling
Week 2 – Texas and Ohio
A Weekly Inventory Intelligence Report Political advertising continues to accelerate as campaigns and outside groups put more money into key markets ahead of the 2026 midterms. This week, Texas and Ohio stand out for two different reasons: Texas is seeing a notable increase
Week 1 – Michigan and Pennsylvania
A Weekly Inventory Intelligence Report Welcome to the Midterm Countdown, your weekly look at political ad spending and premium Connected TV (CTV) availability across key states shaping the 2026 election. Each week, we’ll highlight where spending is picking up, where inventory pressure is
