Fight Smarter.
Win Bigger.
Turn insight into votes with tools to engage, persuade, and win, powered by the best data in politics.
TargetSmart is the leading data, research, and media buying provider for Democratic campaigns and progressive organizations. Since 2006, we’ve helped thousands of organizations reach their audiences, win elections, and bring about positive change.
TargetSmart has been an indispensable partner in the fight for a stronger, more inclusive democracy. Their data, insights, and strategic expertise have helped organizations like Fair Fight Action reach and engage voters at scale, turning vision into action and expanding participation where it matters most.
For nearly 15 years, TargetSmart has been one of our most trusted partners in supporting Democratic state parties and candidates across the country. We know we can always rely on their data, strategic support, and innovative Media Buying Platform to help power winning campaigns and building our infrastructure.
Your toolkit for
Winning Campaigns
DATA
Data is the foundation of everything we do. Powered by the industry’s most comprehensive and up-to-date voter file, we provide boutique and off-the-rack solutions to ensure your campaign gets the exact support it needs to win.
For 20 years we’ve been maintaining databases and developing tools to help
campaigns understand, persuade, and motivate voters.
MEDIA BUYING
Our industry-leading data powers a media buying tool that allows you to reach your audiences quickly and efficiently through programmatic CTV, audio, display, video, and native advertising. Launch precisely targeted ads in minutes, with real-time metrics to help you optimize and engage as you go.
Stay ahead of your competition and drive the news cycle with easy-to-use tools that enables your advertising to move at the speed of modern campaigns.
POLLING & ANALYTICS
We provide hands-on research and strategic guidance to help you turn your data into informed decision-making and successful voter engagement. Our research team specializes in delivering insights and analysis to leverage your existing base and identify new electoral opportunities.
We pride ourselves on delivering unparalleled customer service: our team works closely with each client to deliver strategic solutions tailored to their exact needs.
Success Stories
Explore how data-driven strategy turns close races into clear victories.
North Carolina 2024
Re-Electing Justice Alison Riggs
Just three weeks before Election Day, TargetSmart launched a high-impact digital campaign to boost name recognition and mobilize low-propensity voters in a hotly contested North Carolina Supreme Court race.
Using the Media Buying Platform to engage four key segments — Black women, Native Americans, Latinas, and Gen Z — with tailored messaging and precise targeting that excluded early voters, the campaign placed 1.8 million impressions with exceptional 99.3% completion rates, leading to 73% turnout and, most importantly, a win by a razor-thin margin of 50.01%.
1.8M
Impressions
99.3%
Completion
73%
Turnout
50.01%
Winning Margin
Ohio 2023
Protecting Reproductive Rights
TargetSmart supported the winning campaign to pass Ohio’s Issue 1, establishing a constitutional right to abortion with 56.8% voting yes. Harnessing the Media Buying Platform, the campaign delivered targeted display, CTV, and OTT ads to over 984,000 households, focusing on key voter segments including women and African American audiences while dynamically excluding early voters. Leveraging a modest budget, the effort reached 52% of targeted households, driving an efficient, high-impact effort that helped secure a decisive statewide victory.
984K
Households
52%
Reach
73%
Turnout
New Jersey 2025
Winning Competitive Assembly Races
TargetSmart partnered with six Democratic campaigns across three competitive South Jersey districts (LD-3, LD-4, LD-8) to defend vulnerable seats and expand the Assembly majority in a challenging political environment. Combining polling, custom modeling, and precision digital execution, the campaign identified key economic messaging, built district-specific voter targets, and activated ads across CTV, Meta, and YouTube. With just $405K in total spend, the effort delivered 8.5 million impressions, reaching ~38,000 voters per district and helping all six candidates win, including flipping a Republican seat and securing victory in a Trump-carried district.
8.5M
Impressions
6/6
Wins
38,000
VOTERs reached per district
