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TargetSmart Analysis Shows Shift to a Younger, More Diverse Electorate in Arizona
A new TargetSmart analysis reveals a shift toward a younger and more diverse electorate in Arizona, solidifying its status as an emergent swing state ahead of the 2020 election. The analysis finds that more than a third of voters of color were under 24 years old, suggesting the potential for long-term power at the polls from young voters and [...]
TargetSmart Analysis Shows a Younger and More Diverse Georgia Electorate
It’s been nearly a month since a historic blue wave swept across the country, a midterm election that saw Democrats pick up at least 40 seats in the House plus 7 governor’s seats, in addition to hundreds of state legislative seats nationwide. Stacey Abrams, the Democratic candidate for governor in Georgia, fell just short, but a new analysis of [...]
Record Setting Early Vote Points Towards a More Diverse Electorate
With just over 24 hours until the first polls close, more than 35 million Americans have already voted in the 2018 midterm elections — a 176 percent increase over the 20 million people who voted at this point in 2014. While early vote data cannot predict election day turnout, there are key insights that we can draw from the electorate that [...]
Early Vote Data Shows Young and Non-White Voter Turnout Surge
Last week TargetSmart launched TargetEarly, a one-stop interactive dashboard of early vote data for 42 states. So far in 2018, over 22 million people have already voted with 6 days until election day. By comparison in the 2014 midterms, just over 83 million people voted in total. While early vote has consistently increased over the last decade, early indications are [...]
What voter files can tell us about trends in party registration
Commercial voter files hold great promise for studying certain aspects of American politics. These files, compiled by private vendors from administrative data collected by state and local governments, aim to get records for every registered voter in the country and are often supplemented with additional data from other sources. You can read more about them in our February 2018 study. [...]
Will Young Americans Sway Midterms After Parkland?
Young voters are notoriously absent at midterms, but experts say this year could be different, in part because of the political activism surrounding guns. A July analysis from polling firm TargetSmart looked at the change in millennial voter registration before and after the shooting at Marjory Stoneman Douglas High School in Parkland, Florida. They found that since then, youth voter registration has [...]
