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The Impact of the Harris Voter Registration Surge
We’ve been bringing you the latest early vote analysis for the last several weeks thanks to our industry leading early vote tool, TargetEarly. But now, as we head into the last few days of the campaign, I thought it would be a good time to revisit our analysis from over the summer on The Harris Effect, where we saw [...]
The Case for Cautious Early Vote Analysis
By: Tom Bonier I’m a big believer in the value of early vote analysis. With tens of millions of votes being cast before Election Day, we have a very rich dataset from which to draw conclusions. Yet, early vote analysis is complicated. When we are seeking to gauge relative intensity of partisans, it’s not enough to look at which [...]
TargetSmart Launches 2024 Early Vote & Vote by Mail Dashboard
For Immediate Release October 15, 2024 Contact: Press@TargetSmart.com TargetSmart Launches 2024 Early Vote & Vote by Mail Dashboard Industry-Leading Tool Provides Insight Into Early Voting and Absentee Trends Leading Up to Election Day Washington, DC – Today, TargetSmart, the leading provider of political data for campaigns and advocacy organizations, unveiled the 2024 version of TargetEarly, an industry-leading tool that [...]
Q&A: Talking Political Targeting With TargetSmart
By Amy Bornong Equativ With just a few weeks left in the 2024 political campaign season, there’s still time to get your key messages out to voters. To ensure you’re making the most of your ad spend in the limited window of time left to campaign, it’s important to focus on your targeting strategy. One of the partners we’re connected with for political [...]
A Quick Note on Early Vote Data Ahead of TargetEarly Rollout for 2024 Election
Hi folks, We’re still 38 days from Election Day, but ballots are already hitting mailboxes in several states. As those ballots start to be returned over the next few days, we’ll get our first glimpse of what the 2024 electorate looks like. Next week, we’ll be rolling out the 2024 version of TargetEarly—our industry-leading tool that helps everyone analyze [...]
Hispanic Voter Registration Surges After Harris Becomes Nominee
Over the last several weeks, using the TargetSmart Voter Registration Dashboard, we have shown you how Vice President Harris’ ascension to the top of the Democratic ticket has fundamentally changed the dynamics of this year’s election. In honor of Hispanic Heritage Month, we’re going to do a deep dive on voter registration trends among one of the country’s most [...]
