Omni-Channel Communications

Our communications campaigns utilize an omni-channel approach, which aims to deliver content across a wide variety of channels and mediums to create an engaging and omnipresent user experience. We deploy digital ad campaigns that are also integrated with content delivery across more traditional outreach mediums like TV, radio, and print in addition to owned channels such as social media, email, and texting. This approach effectively creates a user experience that delivers engaging content that ‘follows’ your audience both online and offline across the platforms, devices, and places where they are most likely to engage.

Creative and Messaging

Informed by our research, our consultants work with our design team to develop custom-tailored creative and messaging that is designed to engage your audience. We create content that is designed to work across all platforms and mediums. Whether it be a digital advertisement, direct mail, or creating an entire brand from scratch, our creative content is optimized for maximum impact. Just like our creative approach, we develop compelling messaging that is informed by research and custom-tailored to resonate with the values of your audience.

Optimization

Through constant monitoring by both experts and Artificial Intelligence (AI), we can optimize digital campaigns to allocate budget and deliver ads to the platforms and devices that your targets engage with most. If needed, we can also continuously change budgets, audiences, ad frequency, and creative throughout the course of the campaign. Additionally, we incorporate sophisticated tiered targeting and data suppression techniques to seamlessly navigate the ad buying process and remove targets that have already converted on the campaign goal to maximize campaign budget and ROI.