SmartMatch is TargetSmart’s self-service data matching tool, which empowers users to match data files and append virtually any of our data to the output matched file. The tool is contained in our client portal, My TargetSmart, and supports self-service, on-demand file processing. Accounts can be configured with one or more available file processing workflows, which can be customized to fit your needs. SmartMatch is also connected with TargetSmart’s Digital Onboarding tool, which enables users to seamlessly deliver their data to the leading Demand-Side Platforms (DSPs) and social media ad platforms while also appending powerful digital identifiers. These digital identifiers include things such as Personally Identifiable Information (PII), contact data, and Mobile Advertising IDs (MAIDs), which produce onboarding success rates that are twice as high compared to less sophisticated audience onboarding techniques.