ANALYTICS
ANALYTICS
Since being founded in 2006, data analytics has been a core part of TargetSmart’s business. Using a gradient boosting machine learning methodology, we offer both off-the shelf predictive models and scores, in addition to custom-created predictive models and scores. We also provide several other analytics tools and products, including social listening reports and custom dashboards and reports.
Since being founded in 2006, data analytics has been a core part of TargetSmart’s business. Using a gradient boosting machine learning methodology, we offer both off-the shelf predictive models and scores, in addition to custom-created predictive models and scores. We also provide several other analytics tools and products, including social listening reports and custom dashboards and reports.
Predictive Models & Scores
TargetSmart specializes in creating predictive models and scores that accurately predict the likelihood an individual will hold certain beliefs or engage in particular behaviors. Our team can create and apply custom survey-based and lookalike predictive models to meet your unique needs and specifications. We also offer dozens of off-the-shelf scores that you can easily utilize to develop a nuanced understanding of your target audience, define and create audience segments, and target campaigns that activate your audience.
Dashboards & Reports
Our team of developers creates custom, interactive campaign performance and data analysis dashboards to monitor, track, and analyze performance data in real-time. Our strategic consultants use these dashboards and custom campaign reports to constantly monitor program and campaign performance using key performance indicators (KPIs) that are tailored to your tactics and goals. These KPIs are used to provide frequent campaigns reports and to determine when campaign optimization is needed.
