Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data As the election season heats up, it’s never been more important for campaigns and agencies to have [...]
The following op-ed was published in Campaigns and Elections on November 25, 2019. The 2016 election was a low-point for political advertising. While record amounts of money were spent to reach voters online, the decisions [...]
For campaigns looking to gain an edge with Hispanic voters, a new study links advertising on television in Spanish with a “statistically significant” increase in turnout of Latinx voters. It’s the latest research to show [...]
A $1 Million Increase in Spanish TV Advertising Spending Predicts an Average Increase of 0.15% Points in Latinx Turnout at the Precinct Level Increased Spending on Spanish-language Ads Drove Turnout Increases in Key Markets: Los [...]
Early Vote Data to be Updated in Live-Time Washington, D.C. – Today, TargetSmart, a Democratic political analytics firm, launched an updated version of TargetEarly, the first-of-its-kind dashboard of state-by-state early vote data that was first [...]
SANDPOINT, Idaho and WASHINGTON, Oct. 8, 2019 /PRNewswire/ -- In a first-of-its-kind partnership, the Kochava Collective, a mobile-first data marketplace and TargetSmart, the Nation's premier voter data and targeting firm, are teaming up to empower campaigns and advocacy groups to [...]
As nearly two dozen Democratic presidential candidates descend upon Detroit for next week’s debate, the state of Michigan’s electorate -- and what that portends for the 2020 election -- couldn’t be more important. Having voted [...]
Following an electrifying Senate race where Beto O’Rourke’s campaign nearly claimed Ted Cruz’s Senate seat, an energized youth vote may spell trouble for Donald Trump, John Cornyn, and vulnerable House Republicans in 2020. A new [...]
A new TargetSmart analysis reveals a shift toward a younger and more diverse electorate in Arizona, solidifying its status as an emergent swing state ahead of the 2020 election. The analysis finds that more than [...]
Commercial voter files hold great promise for studying certain aspects of American politics. These files, compiled by private vendors from administrative data collected by state and local governments, aim to get records for every [...]
