A new survey by TargetSmart + Dynata found more Democrats and independents would take care of business before Election Day than Republicans. By John Lapinski and Stephanie Perry Six-in-10 registered voters plan to vote early in [...]
Are you concerned about getting infected at a polling place? Answers to that and much more. By Josh Clinton, John Lapinski and Stephanie Perry Sixty-eight percent of registered voters think the coronavirus outbreak will have a [...]
Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data As the election season heats up, it’s never been more important for campaigns and agencies to have [...]
The following op-ed was published in Campaigns and Elections on November 25, 2019. The 2016 election was a low-point for political advertising. While record amounts of money were spent to reach voters online, the decisions [...]
For campaigns looking to gain an edge with Hispanic voters, a new study links advertising on television in Spanish with a “statistically significant” increase in turnout of Latinx voters. It’s the latest research to show [...]
A $1 Million Increase in Spanish TV Advertising Spending Predicts an Average Increase of 0.15% Points in Latinx Turnout at the Precinct Level Increased Spending on Spanish-language Ads Drove Turnout Increases in Key Markets: Los [...]
Early Vote Data to be Updated in Live-Time Washington, D.C. – Today, TargetSmart, a Democratic political analytics firm, launched an updated version of TargetEarly, the first-of-its-kind dashboard of state-by-state early vote data that was first [...]
SANDPOINT, Idaho and WASHINGTON, Oct. 8, 2019 /PRNewswire/ -- In a first-of-its-kind partnership, the Kochava Collective, a mobile-first data marketplace and TargetSmart, the Nation's premier voter data and targeting firm, are teaming up to empower campaigns and advocacy groups to [...]
As nearly two dozen Democratic presidential candidates descend upon Detroit for next week’s debate, the state of Michigan’s electorate -- and what that portends for the 2020 election -- couldn’t be more important. Having voted [...]
Following an electrifying Senate race where Beto O’Rourke’s campaign nearly claimed Ted Cruz’s Senate seat, an energized youth vote may spell trouble for Donald Trump, John Cornyn, and vulnerable House Republicans in 2020. A new [...]
