Cookie Policy – Updated July 1, 2024
Cookie and Tracking Policy
Introduction
TargetSmart Communications (“we”, “us”, “TargetSmart”) understands that privacy is important to the data subject (“you”, “your”, “user”) and we are committed to being transparent about the technologies we use. This Cookie and Tracking Policy “Coolie Policy”) explains how and why cookies and similar tracking technologies (“Tracking Technologies”) may be stored on and accessed from your device when you use or visit any TargetSmart website or other sites that post a link to this Cookie Policy (collectively, “the Sites”). This Cookie Policy should be read with our Privacy Policy (https://targetsmart.com/privacy-policy/) to indicate the types of data and uses of any personal data TargetSmart may collect.
Cookies and Other Tracking Technologies
A “cookie” is a small text file stored on a personal device (phone, tablet, laptop, desktop, etc.) that contains information about your online activity. The information stored may include your “Internet Protocol (“IP Address”) and other information identifying the specific device in use.
Other technology we may use includes:
Local Storage —TargetSmart websites may, in some cases, store information locally on any given device. This is done to improve your experience when using our websites by saving your user preferences or enabling website features.
Web beacons and tracking pixels—Web beacons or tracking pixels (these terms are interchangeable) are small invisible graphic files generally used to track user behavior, the progression of web traffic, or site conversations. Web pixels allow TargetSmart to collect data on how individuals use our websites. Tracking pixels can also inform TargetSmart about advertisements on third-party platforms based on the activity tracking from your browser or device, then identifying return traffic from third-party platforms such as social media applications and third-party web analytics.
Other tracking technologies – TargetSmart may also use other tracking technologies, such as mobile advertising IDs and tags for similar purposes as described in this Cookie Policy. As noted above, we refer to all these technologies as “Tracking Technologies” in this Policy.
Do Not Track Signals and TargetSmart’s Response
“Do Not Track” is an optional setting on your web browser that allows you to express your specific preferences regarding tracking by advertisers and other third parties. PLEASE NOTE: Currently, TargetSmart’s websites do not respond to a “Do Not Track” signal.
Opt-Out
Users may configure a specific web browser to reject some or all of the Tracking Technologies discussed in this Policy. Users should note that rejecting some cookies may cause them to be unable to access all of TargetSmart’s websites or may not enable the use of certain features of TargetSmart websites. If you would like to learn more about the operation and management of cookies, please visit https://www.aboutcookies.org/
Additionally, third-party marketing companies may manage opt-out and online behavioral advertisement preferences. Using a third-party marketing company does not prevent you from receiving advertisements but may make the ads you receive more generic and less specific to your interests, which are identified by your web browsing behaviors. If you delete existing cookies, you may delete any opt-out preferences you previously set.
Types of Cookies
TargetSmart uses two types of cookies on our website:
Session cookies – Session cookies are deleted or removed when you close your browser.
Persistent cookies – Cookies that may remain on your device after you close your browser but expire at a specific time and date.
Cookies placed on your device through TargetSmart’s websites are either first-party or third-party cookies. First-party cookies are placed directly by TargetSmart. Third-party cookies are placed on your device through our websites by third parties. When you visit a TargetSmart website, certain third parties may place cookies on your device to collect information about your online activities over time and across different websites or online services. For additional information on how a third party collects and uses your data, please refer to the privacy notices of those third parties.
How do we use cookies and other tracking technologies?
TargetSmart uses Tracking Technologies to collect and store information w for the following purposes:
- To identify the geographic source of web requests.
- To identify the browser and device type associated with web requests.
- For analytics and research.
- To measure and analyze the audience for each page to subsequently improve the ergonomics, browsing, or visibility of content.
- To measure the reliability of our websites by analyzing the number of visits to its pages in real-time.
- To measure ads seen by an individual and the progression the individual used to access the advertisement.
The data collected will not be kept longer than necessary to fulfill the abovementioned purposes.
Types of cookies used.
TargetSmart uses several different types of cookies on our websites.
Strictly Necessary Cookies – These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to your actions, which amount to a service request, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.
Performance Cookies—These cookies allow TargetSmart to count visits and traffic sources so we can measure and improve our website performance. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
Functional Cookies—These cookies enable TargetSmart to provide enhanced functionality and personalization on our websites. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
Targeting Cookies – These cookies may be set through TargetSmart websites by us or our advertising partners. These cookies may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store personal information directly but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
