DATA
DATA
TargetSmart leads with data. Our national database is built using industry-leading political data, consumer data, contact data, and predictive models. This data is at the core of all our connected solutions, which provide you with everything you need to access, improve, and leverage your data.
TargetSmart leads with data. Our national database is built using industry-leading political data, consumer data, contact data, and predictive models. This data is at the core of all our connected solutions, which provide you with everything you need to access, improve, and leverage your data.
DATA LICENSING & ANALYTICS DATA INSTALLS
TargetSmart offers a diverse set of data available to license from our national 263+ million-record database.
This includes data from our full set of data products:
VoterBase
TargetSmart’s market-leading voter file, widely known as the highest-quality voter file as it is updated more frequently than any other voter file on the market and contains the greatest depth of voting history, most accurate political districts, and powerful partisan, turnout, and issue-support models.
IntelliBase Platinum
TargetSmart’s national, compiled marketing file; enabled with dozens of powerful demographics and lifestyle, behavioral, and affluence characteristics on more than 200 million consumers.
ElectionBase
ElectionBase is the largest, most dynamic, and accurate geographic targeting dataset of historic election results in existence. Its foundation is at the precinct level and it has been supplemented with ward, township, and county-level election results. This data is then married to our individual level VoterBase data, creating an essential campaign tool. For clients that want to do analysis using historical data, TargetSmart keeps historical snapshots on file for every year dating back to 2012.
ContributorBase
TargetSmart’s massive database of political contributors, representing more than $6.7 billion in political contributions over the past 15 years including contributions to state and local candidates as well as committees.
Early & Absentee Vote
During primary and general elections or other requested elections, TargetSmart collects data for the early and absentee votes cast, requested ballots and ballots returned leading up to election day, which can be used to generate exclusion audiences to make GOTV efforts more efficient.
CellBase
TargetSmart provides access to over 171 million highly accurate cell phone numbers, which can be used both for digital matching purposes and for direct contact.
TargetSmart’s Analytics Data Install
(ADI) puts the full power of
TargetSmart data in your hands.
Data Processing & Enrichment
Our team utilizes a cutting-edge data processing platform, state-of-the-art record linkage technologies, and expert data enrichment techniques to deploy our signature identity resolution process. This process enables us to take virtually any existing dataset and enrich that data by matching, cleaning, and then appending our expansive data to the updated file. Our process boasts the industry’s highest match rates, empowering our clients with richer and more complete records than any other provider.
Digital Audiences & Integrations
Through our proprietary Digital Onboarding Tool and custom integrations, we’ve connected our data with the leading demand-side platforms (DSPs), social media advertising platforms, and political & issue advocacy platforms. These integrations give our clients the ability to leverage our data to engage and activate their audience across numerous platforms for a wide variety of use cases. Our proprietary Digital Onboarding Tool, which delivers custom audiences to Facebook, Instagram, and leading DSPs, empowers you to boost your audience size and campaign reach by up to 200% compared to less sophisticated audience onboarding techniques. Additionally, we also offer a full suite of APIs that can be used to integrate our data into custom-built applications.
