Strategy Development

Our team of experienced strategic consultants are constantly analyzing our campaigns to provide strategic guidance on top of the optimization recommendations our cutting-edge tools provide. We use the vital insights derived from our research and predictive analytics to build strategies and specific tactics that can be used to create effective programs and campaigns. Whether it be building a vision for your program, creating a highly strategic campaign plan, or leveraging key industry relationships, our consulting team provides the resources you need to effectively guide your strategy.

Technical Support

TargetSmart helps guide you through every step of your program or campaign, including the in-the-weeds technical details. Our team of strategic consultants provides critical technical support such as providing key analysis and reports, undertaking data cleaning and segmentation processes, compiling specialized research, and overseeing the production of mission-critical data files. Our team pays close attention to the technical details of every project to ensure it uses our data and technology in the most effective and efficient way possible.

Campaign Execution & Optimization

Our strategic consultants play a vital role in both executing and optimizing our digital advertising campaigns. All our campaigns are executed using tactics that create an ‘engagement funnel’ where campaign targets are led through a user journey that culminates in the specified campaign goal being achieved for the individual target. Additionally, through constant monitoring by both campaign experts and Artificial Intelligence (AI), we can optimize your campaign to allocate budget and deliver ads to the platforms and devices that your targets engage with most. If needed, we can also continuously change budgets, audiences, ad frequency, and creative throughout the course of the campaign.