RESEARCH
RESEARCH
Research-driven strategies are central to winning campaigns and achieving your goals. TargetSmart offers several research solutions to help inform and guide campaign decisions. Our polling team is integrally involved in each of our projects – whether it’s the creation and launch of a specific campaign or the development of a communications plan for a broader objective.
Research-driven strategies are central to winning campaigns and achieving your goals. TargetSmart offers several research solutions to help inform and guide campaign decisions. Our polling team is integrally involved in each of our projects – whether it’s the creation and launch of a specific campaign or the development of a communications plan for a broader objective.
Surveys
TargetSmart can undertake multi-modal surveys that deliver statistically valid survey results from representative samples of individuals. We can launch both live-call and online surveys. The survey-collected data both informs campaign strategy and serves as the basis of creation of highly accurate predictive models that empower you to scientifically engage and activate your campaign audience.
Online Panels
Our team can incorporate online panels into our research to collect highly specific data using a more affordable mechanism. Online panels can serve as more flexible and cost-effective means of collecting data for specific campaigns that may not have as much budget for more expensive research methods. They can also be a valuable supplemental data source in addition to surveys and focus groups.
Focus Groups
We can organize and undertake focus groups that identify and explore behavior, attitudes, and motivations for specific individuals on particular issues. This collected data can be critical to getting a deep understanding of not just what individuals think about something but how they think about something. Focus groups serve as a valuable resource for brand creation and campaign message development.
