TECHNNOLOGY
TECHNOLOGY
We have a deep understanding of data-powered technology. Our team believes good data is at the core of good technology. We offer APIs for custom development, several in-house data processing and digital onboarding tools, and the ability to undertake custom development and integration projects. Whether you’re a technology expert or a novice, TargetSmart provides tech solutions that can help you make the most of your data.
We have a deep understanding of data-powered technology. Our team believes good data is at the core of good technology. We offer APIs for custom development, several in-house data processing and digital onboarding tools, and the ability to undertake custom development and integration projects. Whether you’re a technology expert or a novice, TargetSmart provides tech solutions that can help you make the most of your data.
SmartMatch
SmartMatch is TargetSmart’s self-service data matching tool, which empowers users to match data files and append virtually any of our data to the output matched file. The tool is contained in our client portal, My TargetSmart, and supports self-service, on-demand file processing. Accounts can be configured with one or more available file processing workflows, which can be customized to fit your needs. SmartMatch is also connected with TargetSmart’s Digital Onboarding tool, which enables users to seamlessly deliver their data to the leading Demand-Side Platforms (DSPs) and social media ad platforms while also appending powerful digital identifiers. These digital identifiers include things such as Personally Identifiable Information (PII), contact data, and Mobile Advertising IDs (MAIDs), which produce onboarding success rates that are twice as high compared to less sophisticated audience onboarding techniques.
ListBuilder
ListBuilder is TargetSmart’s self-service data platform, which puts our industry-leading voter file directly at your fingertips. ListBuilder gives users the ability to query specific audiences, receive counts, analyze crosstabs, view data visualizations, and download targeted data lists. Whether you’re curious to analyze the country’s best voter file, need counts or crosstabs to include in a program budget, or are ready to download data to launch a campaign, ListBuilder is the tool for you!
TargetSmart APIs
TargetSmart offers several developer APIs that empower clients to easily access and integrate with our data and enhance their processes and workflows programmatically. Our APIs are available on the api.targetsmart.com platform, which provides low latency data access web services (HTTP), allowing developers to integrate TargetSmart data into their applications easily. Examples of our API configurations include: SmartMatch, which allows you to effortlessly match your data; ListBuilder Count Comparison, which enables you to compare your data to counts from our ListBuilder platform; and Digital Audience Onboarding, which empowers you to seamlessly deliver audience segments to leading DSPs and social media ad platforms.
