WASHINGTON, D.C. – September 13, 2024 – Today, TargetSmart, the leading provider of political data for Democratic campaigns and advocacy organizations, is unveiling its proprietary, first-of-its kind Voter Registration Dashboard for the 2024 election that provides the most up-to-date voter registration data, trends, and insights at your fingertips. 

The Dashboard includes voter registration data from the 2020, 2022, and 2024 election cycles, allowing you to compare what we are currently seeing with past election cycles. It will be updated multiple times a week and includes a wealth of demographic data including age, gender, race, and partisanship breakdowns, as well as whether voters live in urban, suburban, or rural areas. 

Click here for a detailed analysis we released yesterday on the voter registration surges we’ve seen among key Democratic voting blocs across the country since Vice President Harris became the presumptive nominee. 

This Dashboard will be especially helpful this year, allowing us to analyze trends and voter registrations spikes in the days following Vice President Harris becoming the presumptive Democratic nominee. To date, the Dashboard has voter file updates for 38 states that cover this timeframe (post July 21) with more added on a rolling basis

“As the leading data provider for Democrats, we’re proud to unveil our Voter Registration Dashboard for 2024,” said TargetSmart CEO Lindsey Schuh Cortés. “Heading into the home stretch of this election cycle, this tool will be critically important for campaigns, strategists, and observers to look under the hood and contextualize the data and the trends we are seeing among key voting blocs in states across the country.” 

“With so much noise in our political discourse, this Dashboard brings unparalleled transparency and clarity to analyzing the 2024 election,” said TargetSmart Senior Advisor Tom Bonier. “The Dashboard has proven to be a valuable tool in terms of identifying trends in states that have the ability to impact the outcome of the election. We expect that to be the case again this year.”  

Using the tool, we can see that: 

• In the week after Vice President Harris became the presumptive nominee, new registrants were 22 points in favor of Democrats. During that same week in 2020, new registrants were  3 points in favor of Republicans.  
• Since VP Harris became the presumptive nominee, women are accounting for nearly 55% of all new registrants. 
• In Texas, the week after Harris became the presumptive nominee, new registrants were +10 Democratic, compared to +16 Republican during the same week in 2020. 
• Overall, its young Black women leading the voter registration surge post Harris ascension to the top of the ticket. Registration among this voting bloc has nearly tripled relative to the same point in 2020.

About the Data 

The Voter Registration Dashboard data comes from TargetSmart analysis of data that has been released by individual state election officials. Our numbers may vary from the numbers the Secretary of State makes public, for a number of reasons. Most importantly, the secretary of state has access to some self-reported data that is not available to TargetSmart and is therefore modeled or acquired from other sources. The exact availability of this data varies by state, but this can apply to the race, age, or gender fields. Additionally, there can be some variation in these counts depending on when our data was updated following the election. We make every attempt to control for this variation and establish a good snapshot within the dashboard, but there is still some variation.

Race: Where self-reported race is not available, a TargetSmart model is used. 2018 and 2020 voter records have been classified using the same TargetSmart race model. The “Uncoded” category indicates that the TargetSmart race model is not confident enough to make a prediction.

Gender: Where self-reported gender is not available, a TargetSmart model is used.

Party Registration: Party registration is not available in every state. In states where it is not available, all voters will be labeled as ‘Unaffiliated’.

Party Score Rollup: Where self-reported party is not available, a TargetSmart model is used.

Urbanicity: A TargetSmart-specific measure that describes how densely developed an area is based on population, employees, businesses, traffic counts and other factors. The urbanicity measure is broken down into 6 classifications: Rural 1, Rural 2, Suburban 3, Suburban 4, Urban 5, and Urban 6. For this dashboard, they’ve been summarized further to Rural, Suburban, and Urban.

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About TargetSmart

TargetSmart is the leading provider of political data that enables campaigns and organizations to successfully communicate with large audiences through personalized outreach. Their politically-focused approach combines consumer data, analytics, data integration and consulting solutions for micro-targeted, multichannel marketing strategies. TargetSmart is part of the TARA Group LLC, a holding company with a successful track record of investing in independently operated data and marketing companies.