Smarter Media Buying
with TargetSmart

Smarter Media Buying
with TargetSmart

Our new media buying platform, TargetSmart MBP, provides comprehensive media buying capabilities with smart, intuitive features and complete transparency. Our platform is specifically designed for political advertisers aiming to maximize their impact.

Our new media buying platform, TargetSmart MBP, provides comprehensive media buying capabilities with smart, intuitive features and complete transparency. Our platform is specifically designed for political advertisers aiming to maximize their impact.

PLATFORM CAPABILITIES

  • Programmatically bid on, purchase, and place advertisements on virtually any website, application, or connected device.

  • Build sophisticated campaigns with political features like automatic early voter audience exclusions.

  • Explore campaign performance with a real-time campaign dashboard and post-campaign match-back reports.

  • Receive direct access and transparency into ad log data.

PLATFORM USE CASES

Voter Registration
 

Voter Persuasion
 

Fundraising
 

Vote by Mail
GOTV

Election Day
GOTV

Early Vote
Exclusions

  • TargetSmart data is pre-loaded with no wait times.

  • Unparalleled transparency via access to ad logs.

  • No media markups. No hidden margins or fees.

  • MRC-accredited partners for brand safety and fraud prevention are included at no extra cost.

  • Ad hoc onboarding of 3rd party data with long waits.

  • No direct access to ad logs. Just smoke and mirrors.

  • Media markups and unexpected fees.

  • Many DSPs charge extra fees for MRC-accredited brand safety and fraud prevention tools.

Get in touch to set up a
call with a TargetSmart
representative