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Insights2022-11-18T16:25:03+00:00

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

ALL ARTICLES

The Impact of the Harris Voter Registration Surge

October 31, 2024|

We’ve been bringing you the latest early vote analysis for the last several weeks thanks to our industry leading early vote tool, TargetEarly. But now, as we head into the last few days of the campaign, I thought it would be a good time to revisit our analysis from over the summer on The Harris Effect, where we saw [...]

The Case for Cautious Early Vote Analysis

October 23, 2024|

By: Tom Bonier I’m a big believer in the value of early vote analysis. With tens of millions of votes being cast before Election Day, we have a very rich dataset from which to draw conclusions. Yet, early vote analysis is complicated. When we are seeking to gauge relative intensity of partisans, it’s not enough to look at which [...]

TargetSmart Launches 2024 Early Vote & Vote by Mail Dashboard

October 15, 2024|

For Immediate Release October 15, 2024 Contact: Press@TargetSmart.com TargetSmart Launches 2024 Early Vote & Vote by Mail Dashboard Industry-Leading Tool Provides Insight Into Early Voting and Absentee Trends Leading Up to Election Day Washington, DC – Today, TargetSmart, the leading provider of political data for campaigns and advocacy organizations, unveiled the 2024 version of TargetEarly, an industry-leading tool that [...]

Q&A: Talking Political Targeting With TargetSmart

October 3, 2024|

By Amy Bornong Equativ With just a few weeks left in the 2024 political campaign season, there’s still time to get your key messages out to voters. To ensure you’re making the most of your ad spend in the limited window of time left to campaign, it’s important to focus on your targeting strategy. One of the partners we’re connected with for political [...]

A Quick Note on Early Vote Data Ahead of TargetEarly Rollout for 2024 Election

September 27, 2024|

Hi folks,  We’re still 38 days from Election Day, but ballots are already hitting mailboxes in several states. As those ballots start to be returned over the next few days, we’ll get our first glimpse of what the 2024 electorate looks like.  Next week, we’ll be rolling out the 2024 version of TargetEarly—our industry-leading tool that helps everyone analyze [...]

Hispanic Voter Registration Surges After Harris Becomes Nominee

September 26, 2024|

Over the last several weeks, using the TargetSmart Voter Registration Dashboard, we have shown you how Vice President Harris’ ascension to the top of the Democratic ticket has fundamentally changed the dynamics of this year’s election. In honor of Hispanic Heritage Month, we’re going to do a deep dive on voter registration trends among one of the country’s most [...]

TargetSmart Launches Voter Registration Dashboard Ahead of Decisive ‘24 Election

September 12, 2024|

WASHINGTON, D.C. - September 13, 2024 - Today, TargetSmart, the leading provider of political data for Democratic campaigns and advocacy organizations, is unveiling its proprietary, first-of-its kind Voter Registration Dashboard for the 2024 election that provides the most up-to-date voter registration data, trends, and insights at your fingertips.  The Dashboard includes voter registration data from the 2020, 2022, and [...]

The Harris Effect: How a Harris – Walz Ticket has Changed Election’s Dynamics

September 11, 2024|

Vice President Kamala Harris’ ascension to the top of the Democratic ticket on July 21st ignited new feelings of hope among Democrats as they seek to retain control of the White House and stave off a disastrous second Trump term. The energy has been palpable, as evidenced by packed rallies across the country and a tremendously successful convention in Chicago. [...]

TargetSmart Announces Partnership with New River Strategies

June 6, 2024|

For Immediate Release June 6, 2024 Contact: Press@TargetSmart.com  Industry-Leading TargetSmart Data Allows Politically-Focused Clients to Maximize First Party Data in New River Strategies' Bluebell People Data PaaS Washington, DC – TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced the launch of a strategic partnership with New River Strategies and its Bluebell software product, a [...]

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