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Insights2022-11-18T16:25:03+00:00

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

ALL ARTICLES

Tara Media, TargetSmart Announce Adnan Mohamed as Senior Director of Political Sales

June 9, 2025|

For Immediate Release June 9, 2025 Contact: Press@TargetSmart.com  Tara Media, TargetSmart Announce Adnan Mohamed as Senior Director of Political Sales Adnan Brings Extensive Campaign, Political Strategy Experience to TargetSmart’s Sales Team Washington, DC – Today, Tara Media, a full-service digital marketing agency that delivers data-driven campaigns across today’s most impactful channels, and TargetSmart, the leading provider of political data [...]

2024 GOP Gains and Democratic Setbacks in Pennsylvania and Wisconsin

March 7, 2025|

Turnout data from the states that delivered Trump the White House continues to trickle in. Today, we’ll take a look at Pennsylvania and Wisconsin, where we continued to see the same trends in GOP registration gains and dips in Democratic turnout compared to 2020 that we discussed in our analysis of North Carolina and Arizona last week. Let’s jump [...]

2024 Turnout: Rightward Shift in Arizona and North Carolina

February 3, 2025|

As the dust continues to settle from the election and the turnout data comes in the door, we’re beginning to see the trends that delivered President-elect Trump a second term. And despite what Republicans might want you to believe, this election was actually what we told you it was going to be: a very close race that was decided [...]

2024 Turnout: Surprises in Battleground Georgia

January 15, 2025|

While the results of the election were not what many of us were hoping for, we knew all along that it was going to be a super close race and would come down to who turned out on Election Day. And now, with the full individual turnout data in from battleground Georgia (hat tip to their Election officials for [...]

2024 Turnout: Surprises in Battleground Georgia

January 15, 2025|

While the results of the election were not what many of us were hoping for, we knew all along that it was going to be a super close race and would come down to who turned out on Election Day. And now, with the full individual turnout data in from battleground Georgia (hat tip to their Election officials for [...]

The Impact of the Harris Voter Registration Surge

October 31, 2024|

We’ve been bringing you the latest early vote analysis for the last several weeks thanks to our industry leading early vote tool, TargetEarly. But now, as we head into the last few days of the campaign, I thought it would be a good time to revisit our analysis from over the summer on The Harris Effect, where we saw [...]

The Impact of the Harris Voter Registration Surge

October 31, 2024|

We’ve been bringing you the latest early vote analysis for the last several weeks thanks to our industry leading early vote tool, TargetEarly. But now, as we head into the last few days of the campaign, I thought it would be a good time to revisit our analysis from over the summer on The Harris Effect, where we saw [...]

The Case for Cautious Early Vote Analysis

October 23, 2024|

By: Tom Bonier I’m a big believer in the value of early vote analysis. With tens of millions of votes being cast before Election Day, we have a very rich dataset from which to draw conclusions. Yet, early vote analysis is complicated. When we are seeking to gauge relative intensity of partisans, it’s not enough to look at which [...]

The Case for Cautious Early Vote Analysis

October 23, 2024|

I’m a big believer in the value of early vote analysis. With tens of millions of votes being cast before Election Day, we have a very rich dataset from which to draw conclusions. Yet, early vote analysis is complicated. When we are seeking to gauge relative intensity of partisans, it’s not enough to look at which party has turned [...]

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