GOP Scores an Early Win in 2024 Race
President Joe Biden’s path to reelection just got a little harder. As a result of Census Bureau population figures released Monday, if every state voted the same way in 2024 that they did in 2020, [...]
Did the 2020 Census Undercount the Hispanic Population?
Minnesota started its 2020 census outreach in 2015, bringing together local governments, foundations and businesses to spur participation. California allocated $187 million beginning in 2019 to get its people counted. And New York City alone spent $40 million on census [...]
New poll shows key provisions in SB202 are tremendously unpopular among Georgia voters
On behalf of Fair Fight Action, TargetSmart conducted a public opinion research study on American attitudes surrounding democracy, elections, and associated proposed legislation. The survey included 603 registered voters in Georgia, weighted to be representative [...]
New TargetSmart Poll Shows Georgia Voters Strongly Oppose Voter Suppression Measures in SB202
For Immediate Release March 26, 2021 Contact: press@targetsmart.com New TargetSmart Poll Shows Georgia Voters Strongly Oppose Voter Suppression Measures in SB202 Washington, DC - An overwhelming number of registered Georgia voters broadly and strongly [...]
TargetSmart DonorBase Partnership Empowers Organizations to Connect with New Donors, Supporters
Comprehensive TargetSmart Voter File and DonorBase® Donor Data combine to serve Digital Campaigns August 27,2020 — Today, TargetSmart and DonorBase announced an innovative partnership that allows organizations to harness the power of TargetSmart’s best-in-class voter file [...]
TargetSmart Standard Segments Now Available for Targeting on Snapchat
Every cycle, TargetSmart develops tools and cultivates partnerships to help our clients accurately and efficiently reach their target audiences, wherever those individuals get their information. So, we’re very excited to announce an innovative new offering [...]
New Tracking Poll: Voters Support Voting Reform; Critical of Trump’s Handling of COVID
For Immediate Release June 1, 2020 Contact: Liza Acevedo lacevedo@skdknick.com (718) 909-2150 Christian T. Potts christian.potts@dynata.com (781) 964-6093 WASHINGTON, DC & DALLAS, TX – An overwhelming majority of registered voters support safe alternatives to [...]
Comscore And TargetSmart Partner To Deliver Enhanced Political Segmentation For Advertisers
Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data As the election season heats up, it’s never been more important for campaigns and agencies to have [...]
New TargetSmart/Telemundo Station Group Analysis Finds Spanish-Language Political TV Ads Greatly Increase Latinx Voter Turnout
A $1 Million Increase in Spanish TV Advertising Spending Predicts an Average Increase of 0.15% Points in Latinx Turnout at the Precinct Level Increased Spending on Spanish-language Ads Drove Turnout Increases in Key Markets: Los [...]
New Partnership Empowers Campaigns with Mobile Device Advertising
SANDPOINT, Idaho and WASHINGTON, Oct. 8, 2019 /PRNewswire/ -- In a first-of-its-kind partnership, the Kochava Collective, a mobile-first data marketplace and TargetSmart, the Nation's premier voter data and targeting firm, are teaming up to empower campaigns and advocacy groups to [...]