Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data As the election season heats up, it’s never been more important for campaigns and agencies to have [...]
A $1 Million Increase in Spanish TV Advertising Spending Predicts an Average Increase of 0.15% Points in Latinx Turnout at the Precinct Level Increased Spending on Spanish-language Ads Drove Turnout Increases in Key Markets: Los [...]
SANDPOINT, Idaho and WASHINGTON, Oct. 8, 2019 /PRNewswire/ -- In a first-of-its-kind partnership, the Kochava Collective, a mobile-first data marketplace and TargetSmart, the Nation's premier voter data and targeting firm, are teaming up to empower campaigns and advocacy groups to [...]
FOR IMMEDIATE RELEASE June 6, 2019 Contact: Press@TargetSmart.com Tool Launches with 360° View of 2020 Super Tuesday States Washington, DC – Today TargetSmart, a Democratic political data and analytics firm launched Insights.TargetSmart.com, the first-of-its-kind data analysis [...]
Victory in Iowa Democrats have been fretting in recent years about how once-purple Iowa was ostensibly slipping into red territory. After President Barack Obama won the state twice, the 2014 and 2016 election cycles saw [...]
In this era of polarized politics, a new polarizing subject seems to have arisen — the analysis (or lack thereof) of the votes cast before Election Day. And the stakes are only getting higher: in 1996 only [...]
FOR IMMEDIATE RELEASE October 22, 2018 Contact: Press@TargetSmart.com Washington, D.C. – Today, TargetSmart, a Democratic political analytics firm, launched TargetEarly a first of its kind dashboard of state-by-state early vote data at targetearly.targetsmart.com. Information will [...]
MEMORANDUMTO: Interested PartiesFROM: Tom Bonier, TargetSmartRE: Analysis: Uptick in Youth Voter Registration Continues in Key Battleground StatesDATE: September 25, 2018A new TargetSmart analysis shows that a previously reported uptick in voter registration for young people [...]
FOR IMMEDIATE RELEASE September 11, 2018 Contact: Bergen Kenny/415.819.0959 Mike Czin/press@targetsmart.com TargetSmart and SpeakEasy Partner to Power Down-Ballot Races TargetSmart Announces Collaboration with SpeakEasy Political to Deliver Top of the Ticket Digital Tools to Down [...]
MEMORANDUM TO: Interested Parties FROM: Tom Bonier, TargetSmart RE: Analysis: After Parkland Shooting, Youth Voter Registration Surges DATE: July 19, 2018 A new TargetSmart analysis of voter registration data in the 40 states with [...]
