The upcoming presidential election will be very competitive and is likely to be determined by just thousands of votes across the battleground states. As such, the Biden and Trump campaigns are doubling down on efforts to win any votes that are up for grabs. One such pivotal segment of the U.S. electorate are double negative voters (also known as [...]

In recent election cycles, there has been significant discussion surrounding the diminishing segment of the American electorate considered persuadable – voters whose decisions a well-executed presidential campaign could potentially sway. Is this group of voters steadily shrinking? Do the majority of voters solidify their preferences well in advance of casting their ballots? Now that President Biden is the presumptive [...]

By Tom Bonier Dating back to the 2022 midterms, President Biden has consistently outperformed the polls and predictions from the leading political pundits around the country. In those 2022 midterms, Biden and Democrats reversed a century-long trend of the President’s party losing seats in the House and Senate – thwarting a much predicted “red wave” and actually picking up critical [...]

Voters in New York’s Third Congressional district head to the polls next week to fill the seat of the disgraced former Rep. George Santos. Democrat Tom Suozzi has more than tripled his opponent Mazi Pilip’s fundraising totals, and Democrats seem hopeful about their chances to flip the seat back in their favor, further cutting into Speaker Mike Johnson’s razor [...]

By Joe Garland, Director - Analytics  In the months leading up to the election in Virginia, much was made about Governor Youngkin and the Republican party’s investment in early voting, a stark contrast to the consistent criticism of the practice from former President Trump and many of his staunch supporters. Despite the Democratic sweep in Virginia, TargetSmart set out [...]

TARA Group CEO and TargetSmart Senior Advisor Tom Bonier wrote a guest essay for the New York Times on the growing saliency of abortion rights and the impact the issue will have on the 2024 elections.  You can read the full piece here – a few key excerpts are below:  With two election cycles after the decision in Dobbs [...]

Early vote tool also features data from New Jersey, Mississippi, and Kentucky Hi all, In less than a couple of weeks, voters in Virginia will head to the polls and cast their ballots in a critical off-year election. Money has poured into the state from both Democrats and Republicans as control of the General Assembly hangs in the balance. [...]