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Insights2022-11-18T16:25:03+00:00

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

ALL ARTICLES

TargetSmart Launches Voter Registration Dashboard Ahead of Decisive ‘24 Election

September 12, 2024|

WASHINGTON, D.C. - September 13, 2024 - Today, TargetSmart, the leading provider of political data for Democratic campaigns and advocacy organizations, is unveiling its proprietary, first-of-its kind Voter Registration Dashboard for the 2024 election that provides the most up-to-date voter registration data, trends, and insights at your fingertips.  The Dashboard includes voter registration data from the 2020, 2022, and [...]

The Harris Effect: How a Harris – Walz Ticket has Changed Election’s Dynamics

September 11, 2024|

Vice President Kamala Harris’ ascension to the top of the Democratic ticket on July 21st ignited new feelings of hope among Democrats as they seek to retain control of the White House and stave off a disastrous second Trump term. The energy has been palpable, as evidenced by packed rallies across the country and a tremendously successful convention in Chicago. [...]

TargetSmart Announces Partnership with New River Strategies

June 6, 2024|

For Immediate Release June 6, 2024 Contact: Press@TargetSmart.com  Industry-Leading TargetSmart Data Allows Politically-Focused Clients to Maximize First Party Data in New River Strategies' Bluebell People Data PaaS Washington, DC – TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced the launch of a strategic partnership with New River Strategies and its Bluebell software product, a [...]

TargetSmart Rolls Out Critical Tools and Models In The Lead Up To The 2024 Election

May 8, 2024|

For Immediate Release May 8, 2024 Contact: Press@TargetSmart.com  TargetSmart Releases Suite of Cutting Edge Tools That Will Help Elect More Democrats Washington, DC – Today, TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced the rollout of several new tools to be utilized in the months leading up to the 2024 election to help progressive [...]

A New Tool to Reach ‘Double Negative’ Voters

March 18, 2024|

The upcoming presidential election will be very competitive and is likely to be determined by just thousands of votes across the battleground states. As such, the Biden and Trump campaigns are doubling down on efforts to win any votes that are up for grabs. One such pivotal segment of the U.S. electorate are double negative voters (also known as [...]

Shrinking Pool of Swing Voters? Data Tells a Different Story

March 13, 2024|

In recent election cycles, there has been significant discussion surrounding the diminishing segment of the American electorate considered persuadable – voters whose decisions a well-executed presidential campaign could potentially sway. Is this group of voters steadily shrinking? Do the majority of voters solidify their preferences well in advance of casting their ballots? Now that President Biden is the presumptive [...]

Biden Outperforms Predictions, Again

February 28, 2024|

By Tom Bonier Dating back to the 2022 midterms, President Biden has consistently outperformed the polls and predictions from the leading political pundits around the country. In those 2022 midterms, Biden and Democrats reversed a century-long trend of the President’s party losing seats in the House and Senate – thwarting a much predicted “red wave” and actually picking up critical [...]

Early Trends in the NY-3 Special

February 7, 2024|

Voters in New York’s Third Congressional district head to the polls next week to fill the seat of the disgraced former Rep. George Santos. Democrat Tom Suozzi has more than tripled his opponent Mazi Pilip’s fundraising totals, and Democrats seem hopeful about their chances to flip the seat back in their favor, further cutting into Speaker Mike Johnson’s razor [...]

With Elections Approaching, New TargetSmart-Comscore Partnership Empowers Progressive Advertisers

February 6, 2024|

For Immediate Release February 6, 2024 Contact: Press@TargetSmart.com  Washington, DC - As the 2024 elections approach, TargetSmart and Comscore, Inc (NASDAQ: SCOR) are launching a new integration to give TargetSmart’s progressive clients access to Comscore’s granular media planning and evaluation data. This partnership builds on work between the two companies that started in 2020 and offers the prospect of [...]

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