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Insights2024-02-06T14:08:25+00:00

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

ALL ARTICLES

Early Takeaways from Suozzi’s Decisive Win

February 14, 2024|

The race to replace George Santos has come and gone, and while it will take some time to fully analyze this result, there are some important high-level takeaways worth keeping in mind. 1) The GOP has no answers on abortion rights and the issue is growing in salience As we learned in 2022, where voters perceived abortion rights to [...]

Early Trends in the NY-3 Special

February 7, 2024|

Voters in New York’s Third Congressional district head to the polls next week to fill the seat of the disgraced former Rep. George Santos. Democrat Tom Suozzi has more than tripled his opponent Mazi Pilip’s fundraising totals, and Democrats seem hopeful about their chances to flip the seat back in their favor, further cutting into Speaker Mike Johnson’s razor [...]

With Elections Approaching, New TargetSmart-Comscore Partnership Empowers Progressive Advertisers

February 6, 2024|

For Immediate Release February 6, 2024 Contact: Press@TargetSmart.com  Washington, DC - As the 2024 elections approach, TargetSmart and Comscore, Inc (NASDAQ: SCOR) are launching a new integration to give TargetSmart’s progressive clients access to Comscore’s granular media planning and evaluation data. This partnership builds on work between the two companies that started in 2020 and offers the prospect of [...]

Did the VA GOP’s Investment in Early Vote Make a Difference?

November 30, 2023|

By Joe Garland, Director - Analytics  In the months leading up to the election in Virginia, much was made about Governor Youngkin and the Republican party’s investment in early voting, a stark contrast to the consistent criticism of the practice from former President Trump and many of his staunch supporters. Despite the Democratic sweep in Virginia, TargetSmart set out [...]

American Elections Are About Abortion Now

November 10, 2023|

TARA Group CEO and TargetSmart Senior Advisor Tom Bonier wrote a guest essay for the New York Times on the growing saliency of abortion rights and the impact the issue will have on the 2024 elections. You can read the full piece here – a few key excerpts are below: With two election cycles after the decision in Dobbs [...]

TargetSmart Unveils TargetEarly Ahead of Critical Virginia Elections

October 26, 2023|

Early vote tool also features data from New Jersey, Mississippi, and Kentucky Hi all, In less than a couple of weeks, voters in Virginia will head to the polls and cast their ballots in a critical off-year election. Money has poured into the state from both Democrats and Republicans as control of the General Assembly hangs in the balance. [...]

Diverse Coalition Delivered Protasiewicz Victory in Wisconsin

August 23, 2023|

When Wisconsin voters went to the polls to decide the future of the state’s Supreme Court in April, many had it pegged as one of the most impactful elections in the state’s history. The court is set to decide the future of abortion rights, gerrymandering, and much more. The race gained national importance, set fundraising records, and proved to [...]

What we learned in Ohio: Lasting Impact of Dobbs Decision

August 9, 2023|

By Tom Bonier, CEO Heading into yesterday’s special election in the Buckeye state, many questioned if the abortion issue still wielded the political power it has over the past year - in Kansas, Michigan, Wisconsin - and other states where abortion rights were under attack. Some argued that Democrats have focused too much on abortion rights and the issue lacked [...]

The Increasingly Important AAPI Vote

July 20, 2023|

By Alexander Falco, Strategic Analyst, TargetSmart Over the course of the last few election cycles, Asian American and Pacific Islander (AAPI) voters have had a significant impact on national, state and local elections. In May of 2021, TargetSmart analyzed the voting bloc’s unprecedented impact on the 2020 election, finding that the total number of ballots cast by AAPI voters [...]

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