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Insights2024-02-06T14:08:25+00:00

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

ALL ARTICLES

TargetSmart Launches Voter Registration Dashboard Ahead of Decisive ‘24 Election

September 13, 2024|

WASHINGTON, D.C. - September 13, 2024 - Today, TargetSmart, the leading provider of political data for Democratic campaigns and advocacy organizations, is unveiling its proprietary, first-of-its kind Voter Registration Dashboard for the 2024 election that provides the most up-to-date voter registration data, trends, and insights at your fingertips.  The Dashboard includes voter registration data from the 2020, 2022, and [...]

The TargetSmart Voter Registration Dashboard

September 13, 2024|

TargetSmart is proud to have built a first-of-its kind dashboard that gives you the most up-to-date voter registration data at your fingertips. This dashboard includes voter registration data from the 2020, 2022, and 2024 election cycles, allowing you to compare what we are currently seeing with past election cycles. It is updated twice a week and includes a wealth [...]

The Harris Effect: How a Harris – Walz Ticket has Changed Election’s Dynamics

September 12, 2024|

Vice President Kamala Harris’ ascension to the top of the Democratic ticket on July 21st ignited new feelings of hope among Democrats as they seek to retain control of the White House and stave off a disastrous second Trump term. The energy has been palpable, as evidenced by packed rallies across the country and a tremendously successful convention in [...]

TargetSmart Announces Exclusive Partnership with Magnite to Enable Turn Key Data-Driven Political Advertising Across CTV Inventory

August 15, 2024|

 Democratic campaigns, agencies, and causes can utilize TargetSmart data at scale across premium content WASHINGTON DC - August 15, 2024 - TargetSmart, the leading provider of political data for Democratic campaigns and advocacy organizations, announced an exclusive partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company. This collaboration, supported by Magnite’s integration with Snowflake AI Data Cloud [...]

To Combat Big-Tech’s Influence, TargetSmart Announces Next Generation Media Buying Platform for Progressives 

August 8, 2024|

For Immediate Release August 8, 2024 Contact: Press@TargetSmart.com  Washington, DC – Today, TargetSmart, the leading provider of political data for Democratic campaigns and advocacy organizations, announced the launch of the TargetSmart Media Buying Platform, which will revolutionize how progressive campaigns and causes place digital ad buys across CTV, OTT, Display, and Video. Over the past few election cycles, large [...]

TargetSmart Announces Partnership with New River Strategies

June 6, 2024|

For Immediate Release June 6, 2024 Contact: Press@TargetSmart.com  Industry-Leading TargetSmart Data Allows Politically-Focused Clients to Maximize First Party Data in New River Strategies' Bluebell People Data PaaS Washington, DC – TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced the launch of a strategic partnership with New River Strategies and its Bluebell software product, a [...]

TargetSmart Rolls Out Critical Tools and Models In The Lead Up To The 2024 Election

May 8, 2024|

For Immediate Release May 8, 2024 Contact: Press@TargetSmart.com  TargetSmart Releases Suite of Cutting Edge Tools That Will Help Elect More Democrats Washington, DC – Today, TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced the rollout of several new tools to be utilized in the months leading up to the 2024 election to help progressive [...]

A New Tool to Reach ‘Double Negative’ Voters

March 18, 2024|

The upcoming presidential election will be very competitive and is likely to be determined by just thousands of votes across the battleground states. As such, the Biden and Trump campaigns are doubling down on efforts to win any votes that are up for grabs. One such pivotal segment of the U.S. electorate are double negative voters (also known as [...]

Shrinking Pool of Swing Voters? Data Tells a Different Story

March 13, 2024|

In recent election cycles, there has been significant discussion surrounding the diminishing segment of the American electorate considered persuadable – voters whose decisions a well-executed presidential campaign could potentially sway. Is this group of voters steadily shrinking? Do the majority of voters solidify their preferences well in advance of casting their ballots? Now that President Biden is the presumptive Democratic [...]

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