NEWS
Stay informed
NEWS
Stay informed
ALL ARTICLES
For Immediate Release June 6, 2024 Contact: Press@TargetSmart.com Industry-Leading TargetSmart Data Allows Politically-Focused Clients to Maximize First Party Data in New River Strategies' Bluebell People Data PaaS Washington, DC – TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced the launch of a strategic partnership with New River Strategies and its Bluebell software product, a [...]
For Immediate Release May 8, 2024 Contact: Press@TargetSmart.com TargetSmart Releases Suite of Cutting Edge Tools That Will Help Elect More Democrats Washington, DC – Today, TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced the rollout of several new tools to be utilized in the months leading up to the 2024 election to help progressive [...]
The upcoming presidential election will be very competitive and is likely to be determined by just thousands of votes across the battleground states. As such, the Biden and Trump campaigns are doubling down on efforts to win any votes that are up for grabs. One such pivotal segment of the U.S. electorate are double negative voters (also known as [...]
In recent election cycles, there has been significant discussion surrounding the diminishing segment of the American electorate considered persuadable – voters whose decisions a well-executed presidential campaign could potentially sway. Is this group of voters steadily shrinking? Do the majority of voters solidify their preferences well in advance of casting their ballots? Now that President Biden is the presumptive Democratic [...]
Dating back to the 2022 midterms, President Biden has consistently outperformed the polls and predictions from the leading political pundits around the country. In those 2022 midterms, Biden and Democrats reversed a century-long trend of the President’s party losing seats in the House and Senate – thwarting a much predicted “red wave” and actually picking up critical seats. Last [...]
The race to replace George Santos has come and gone, and while it will take some time to fully analyze this result, there are some important high-level takeaways worth keeping in mind. 1) The GOP has no answers on abortion rights and the issue is growing in salience As we learned in 2022, where voters perceived abortion rights to [...]
Voters in New York’s Third Congressional district head to the polls next week to fill the seat of the disgraced former Rep. George Santos. Democrat Tom Suozzi has more than tripled his opponent Mazi Pilip’s fundraising totals, and Democrats seem hopeful about their chances to flip the seat back in their favor, further cutting into Speaker Mike Johnson’s razor [...]
For Immediate Release February 6, 2024 Contact: Press@TargetSmart.com Washington, DC - As the 2024 elections approach, TargetSmart and Comscore, Inc (NASDAQ: SCOR) are launching a new integration to give TargetSmart’s progressive clients access to Comscore’s granular media planning and evaluation data. This partnership builds on work between the two companies that started in 2020 and offers the prospect of [...]
By Joe Garland, Director - Analytics In the months leading up to the election in Virginia, much was made about Governor Youngkin and the Republican party’s investment in early voting, a stark contrast to the consistent criticism of the practice from former President Trump and many of his staunch supporters. Despite the Democratic sweep in Virginia, TargetSmart set out [...]
