In the days leading up to the November midterms, pundits on both sides of the aisle were predicting a tough night for Democrats. We now know that the conventional wisdom was just wrong. But why?  Pundits - and strategists - believed the hype, downplaying Democrats’ electoral chances largely based on three false premises: Democrats couldn’t break the historic trend. [...]

The 2022 midterm elections delivered more victories for Democrats than predicted around the country, none more important than Senator Mark Kelly and Governor Katie Hobbs’ triumphs over MAGA challengers Blake Masters and Kari Lake, respectively. So, what exactly happened in Arizona? Why were Democrats able to buck the historical trends and notch key victories in an election cycle where [...]

Friends, With polls closing in just a few hours, voters in Georgia will cast the final ballots of the 2022 Midterm Elections and decide the outcome of the all-important Georgia Senate Runoff. We’ve brought you analyses of the early vote all cycle, and here we’ll do that once more, breaking down the trends we’ve seen from the early voting [...]

With only days remaining until the votes will be counted, all indicators point towards a highly engaged American electorate, with both Democrats and Republicans having reasons to feel optimistic about the end result. Historic precedent would suggest that Democrats are facing an uphill battle, as the President's party has averaged a loss of 28 House seats and four Senate [...]

Every October of an election year, TargetSmart launches TargetEarly, a first-of-its-kind tool that allows anyone to track - and analyze - the early vote as votes are cast. We’re proud to launch the 2022 version of the tool today. Visit targetearly.targetsmart.com Using TargetEarly, you can track national and state by state early vote data to keep tabs on close congressional [...]

Friends, For more than a month we have been sharing updates here and on Twitter on how women are registering to vote in record numbers since the Supreme Court overturned Roe v. Wade. Now we’re proud to be releasing a first-of-its kind dashboard that gives you the most up-to-date voter registration data at your fingertips. The TargetSmart Voter Registration [...]

TargetSmart is proud to have built a first-of-its kind dashboard that gives you the most up-to-date voter registration data at your fingertips. This dashboard includes voter registration data from the 2018, 2020, and 2022 election cycles, allowing you to compare what we are currently seeing with past election cycles. It is updated twice a week and includes a wealth [...]

This blog post marks the first in a series of reports digging deeper into the data from the 2020 general election. You can find an introduction to the series and background on TargetSmart’s voter file here. In 2020, more young voters cast a ballot than ever before. In total, voters aged 18-39 accounted for more than 44 million voters in 2020, [...]

By: Tom Bonier, TargetSmart CEO A swing of just 21,459 votes from Biden to Trump would have reversed the outcome of the 2020 presidential election. That equates to one one-hundredth of one percent of the record setting total turnout of more than 158 million votes cast. The relative closeness of this election has been well-reported. What has perhaps been missed [...]