For Immediate Release
June 6, 2024


Industry-Leading TargetSmart Data Allows Politically-Focused Clients to Maximize First Party Data in New River Strategies’ Bluebell People Data PaaS

Washington, DC – TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced the launch of a strategic partnership with New River Strategies and its Bluebell software product, a people data platform as a service. Through this partnership, campaigns and causes will be able to maximize their first-party data with TargetSmart digital audiences directly in Bluebell to deliver actionable insights and superior customer experiences.

“We created Bluebell to help clients turn their data into actionable insights,” said Benjy Messner, CEO and Founder, New River Strategies. “In partnering with TargetSmart, politically-focused organizations and campaigns now have access to incredibly rich and extensive data sets that will maximize and extend their own first-party data. With our built-in modeling capabilities and TargetSmart’s unique data insights, we are revolutionizing how people design, target, and measure outreach programs.”

 “With fewer than 200 days until Election Day, we’re committed to offering our clients the best tools to seamlessly integrate their data with their outreach programs,” Lindsey Schuh Cortés, CEO of TargetSmart. “This collaboration strengthens our collective commitment to deliver the most accurate, unified data and insights to our clients so they can activate and measure highly efficient and effective marketing and campaign strategies.” 

Pairing Bluebell’s cutting edge technology with TargetSmart’s best-in-class data will empower TargetSmart’s clients to efficiently deploy their data like never before. For example, TargetSmart’s comprehensive voter data can be used in Bluebell to allow users to build their own predictive models or test creative in a few hours, instead of days or weeks. 

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About TargetSmart

TargetSmart is the leading provider of political data that enables campaigns and organizations to successfully communicate with large audiences through personalized outreach. Their politically-focused approach combines consumer data, analytics, data integration and consulting solutions for micro-targeted, multichannel marketing strategies.

TargetSmart is part of the TARA Group LLC, a holding company with a successful track record of investing in independently operated data and marketing companies.

About New River Strategies

New River Strategies uses data, analytics, and technology to move people to action and turn numbers into outcomes. The firm has won national political campaigns and multi-billion-dollar proxy fights, built movements and advocacy campaigns, and helped market products directly to consumers. Committed to making data about people work for people who don’t know data, our Bluebell people data platform as a service makes it easy for even non-technical users to get the most out of their data silos and easily access important insights. For more information, please contact us at