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Stay informed

Get all the latest news about TargetSmart.


Most voters plan to cast early ballots in presidential race

June 1, 2020|

A new survey by TargetSmart + Dynata found more Democrats and independents would take care of business before Election Day than Republicans. By John Lapinski and Stephanie Perry Six-in-10 registered voters plan to vote early in the November general election, either by mail or at in-person early voting centers, according to a new TargetSmart + Dynata National Voter Insights Poll. Forty-one percent plan to vote by [...]

Delay the November election? What voters think about coronavirus and the campaign.

April 14, 2020|

Are you concerned about getting infected at a polling place? Answers to that and much more. By Josh Clinton, John Lapinski and Stephanie Perry Sixty-eight percent of registered voters think the coronavirus outbreak will have a big impact on election turnout in the U.S., a new poll shows — and nearly 4 in 10 support delaying the November presidential election until [...]

Comscore And TargetSmart Partner To Deliver Enhanced Political Segmentation For Advertisers

February 12, 2020|

Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data As the election season heats up, it’s never been more important for campaigns and agencies to have the most complete picture of voter preferences possible in order to create messages that resonate with the public. That’s why Comscore, a trusted partner for planning, [...]

Why We Need Meaningful Digital Ad Regulation

November 26, 2019|

The following op-ed was published in Campaigns and Elections on November 25, 2019. The 2016 election was a low-point for political advertising. While record amounts of money were spent to reach voters online, the decisions taken by Facebook, Twitter, and Google to put profits ahead of our democracy had far-reaching consequences. Misinformation campaigns abounded, foreign governments interfered with our campaigns, [...]

Research shows Latinx voters want ads in Spanish, bolstering the case for more spending

November 14, 2019|

For campaigns looking to gain an edge with Hispanic voters, a new study links advertising on television in Spanish with a “statistically significant” increase in turnout of Latinx voters. It’s the latest research to show that investing in Spanish-language media is a good bet for campaigns – a perennial debate in political media circles. For the most part, campaigns have [...]

New TargetSmart/Telemundo Station Group Analysis Finds Spanish-Language Political TV Ads Greatly Increase Latinx Voter Turnout  

November 7, 2019|

A $1 Million Increase in Spanish TV Advertising Spending Predicts an Average Increase of 0.15% Points in Latinx Turnout at the Precinct Level Increased Spending on Spanish-language Ads Drove Turnout Increases in Key Markets: Los Angeles, Miami, Dallas, Houston, San Francisco, San Diego between 6.2% and 14.0% WASHINGTON, D.C. -- Increased Spanish-language advertising in a media market predicts significantly increased Latinx [...]

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