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Will Young Americans Sway Midterms After Parkland?
Young voters are notoriously absent at midterms, but experts say this year could be different, in part because of the political activism surrounding guns. A July analysis from polling firm TargetSmart looked at the change in millennial voter registration before and after the shooting at Marjory Stoneman Douglas High School in Parkland, Florida. They found that since then, youth voter registration has [...]
TargetSmart and SpeakEasy Partner to Power Down-Ballot Races
In an effort to provide Democratic candidates and progressive organizations with effective, affordable communication tools, TargetSmart, the leading data provider to Democratic campaigns and causes, has partnered with SpeakEasy Political – a self-serve political ad platform for Democrats – to bring top of the ticket digital tools to down-ballot races. The collaboration gives campaigns interested in running multi-platform digital programs [...]
Turnout Among Younger Voters Is Up, Democratic Analytics Firm Finds
YOUTH WAVE. Younger voters are notoriously bad at showing up to vote, especially in midterm elections, but a new analysis of primary elections in 2018 suggests they are doing better this year. TargetSmart, a Democratic political analytics firm, studied 2018 primary elections in 24 states and found that 18-to-29 year old turnout increased by an average of 4 percentage points [...]
