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Insights – Analysis2023-02-25T19:42:52+00:00

INSIGHTS

Analysis

Understand the Numbers

INSIGHTS

Analysis

Understand the numbers

ANALYSIS

COVID-19 and Elections — Findings from a National Poll of American Voters

April 14, 2020|

Most American voters are concerned that the ongoing coronavirus outbreak will prevent U.S. citizens from participating in the 2020 elections. As a result, huge majorities are supportive of a broad array of reforms to ensure it is safe to vote come November. These findings are drawn from a nationwide study of registered voters in the United States to see [...]

TargetSmart/Telemundo Station Group Study “Effects of Spanish-language Political TV Advertising on Latinx Voter Turnout 2012 to 2018”

November 7, 2019|

Key Precinct-Level Analysis Takeaways: Precinct-level turnout analysis suggests that increased Spanish language advertising in a media market predicts significantly and substantially increased Latinx turnout. Immigration-related Spanish advertising spending predicts significantly higher Latinx turnout at the precinct level, while English language immigration-related advertising does not. Key Market-Level Analysis Takeaways: Market-level synthetic control analyses show that in nine of the ten [...]

Virginia Early Vote: Young, Suburban Voters Increasing Early Vote

October 24, 2019|

All eyes turn to Virginia ahead of its statewide elections on November 5th, where all 40 seats in the state Senate and 100 seats in state House of Delegates are up for re-election. Despite Virginia’s long history as a battleground state, it has trended blue in recent years, most notably in 2017 when Democrats flipped 15 seats in its [...]

Update: TargetSmart Analysis Shows Democratic Growth Potential in Ohio Voting Patterns

October 14, 2019|

As a dozen Democratic presidential candidates descend upon Westerville, Ohio, for this week’s debate, whether Ohio remains a true battleground state or whether its Republican-leaning trend will continue remains to be seen. Having voted for the Democratic nominee in four of the last ten elections, Ohio voters delivered Donald Trump the largest winning margin (eight points) in the state [...]

TargetSmart Analysis Shows Young Voters Hold Key Influence in Michigan’s 2020 Election

July 25, 2019|

As nearly two dozen Democratic presidential candidates descend upon Detroit for next week’s debate, the state of Michigan’s electorate -- and what that portends for the 2020 election -- couldn’t be more important. Having voted for the Democratic presidential nominee in six consecutive elections from 1992 through 2012, and thus becoming part of the so-called “Blue Wall” that helped [...]

2020 Democratic Primary Voters — Under Age 34

June 18, 2019|

Executive Summary In recognition of the key role young voters played in the 2018 midterm elections, and will play in the 2020 presidential election, TargetSmart’s Research and Analytics team commissioned a TargetSmart/Civiqs poll of 1,912 Democratic primary voters aged 18-34 in all fifty states and the District of Columbia in partnership with The Alliance for Youth Action. The survey, [...]

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