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Insights – Analysis2023-02-25T19:42:52+00:00

INSIGHTS

Analysis

Understand the Numbers

INSIGHTS

Analysis

Understand the numbers

ANALYSIS

COVID-19 and Elections Wave 2 — Findings from the TargetSmart + Dynata National Voter Insights Study

June 1, 2020|

Though concern about the coronavirus seems to both be abating slightly and becoming more polarized by partisanship in recent weeks, American voters are souring on President Trump’s handling of the crisis and coalescing around the idea that we will not be getting back to normal life any time soon. At the same time, despite Trump’s attempts to inject partisanship [...]

An Early Look at the Impact of the COVID-19 Pandemic on Voter Registration

April 30, 2020|

The COVID-19 pandemic has impacted every facet of American life. As we’ve all seen in recent weeks, the crisis is also having a profound effect on how elections are administered, and campaigns are run. While it will be some time until we have a full picture of how the crisis has shaped the electorate, an initial picture is emerging. [...]

COVID-19 and Elections — Findings from a National Poll of American Voters

April 14, 2020|

Most American voters are concerned that the ongoing coronavirus outbreak will prevent U.S. citizens from participating in the 2020 elections. As a result, huge majorities are supportive of a broad array of reforms to ensure it is safe to vote come November. These findings are drawn from a nationwide study of registered voters in the United States to see [...]

TargetSmart/Telemundo Station Group Study “Effects of Spanish-language Political TV Advertising on Latinx Voter Turnout 2012 to 2018”

November 7, 2019|

Key Precinct-Level Analysis Takeaways: Precinct-level turnout analysis suggests that increased Spanish language advertising in a media market predicts significantly and substantially increased Latinx turnout. Immigration-related Spanish advertising spending predicts significantly higher Latinx turnout at the precinct level, while English language immigration-related advertising does not. Key Market-Level Analysis Takeaways: Market-level synthetic control analyses show that in nine of the ten [...]

Virginia Early Vote: Young, Suburban Voters Increasing Early Vote

October 24, 2019|

All eyes turn to Virginia ahead of its statewide elections on November 5th, where all 40 seats in the state Senate and 100 seats in state House of Delegates are up for re-election. Despite Virginia’s long history as a battleground state, it has trended blue in recent years, most notably in 2017 when Democrats flipped 15 seats in its [...]

Update: TargetSmart Analysis Shows Democratic Growth Potential in Ohio Voting Patterns

October 14, 2019|

As a dozen Democratic presidential candidates descend upon Westerville, Ohio, for this week’s debate, whether Ohio remains a true battleground state or whether its Republican-leaning trend will continue remains to be seen. Having voted for the Democratic nominee in four of the last ten elections, Ohio voters delivered Donald Trump the largest winning margin (eight points) in the state [...]

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