Why We Need Meaningful Digital Ad Regulation
The following op-ed was published in Campaigns and Elections on [...]
Research shows Latinx voters want ads in Spanish, bolstering the case for more spending
For campaigns looking to gain an edge with Hispanic voters, [...]
New TargetSmart/Telemundo Station Group Analysis Finds Spanish-Language Political TV Ads Greatly Increase Latinx Voter Turnout
A $1 Million Increase in Spanish TV Advertising Spending Predicts [...]
TargetSmart Launches Early Vote Dashboard for NJ Election
Early Vote Data to be Updated in Live-Time Washington, D.C. [...]
TargetSmart Analysis Shows Young Voters Hold Key Influence in 2020 Election
As nearly two dozen Democratic presidential candidates descend upon Detroit [...]
TargetSmart Analysis Shows Strength of a Younger, More Diverse Electorate in Texas
Following an electrifying Senate race where Beto O’Rourke’s campaign nearly [...]
TargetSmart Analysis Shows Shift to a Younger, More Diverse Electorate in Arizona
A new TargetSmart analysis reveals a shift toward a younger [...]
What voter files can tell us about trends in party registration
Commercial voter files hold great promise for studying certain [...]
Will Young Americans Sway Midterms After Parkland?
Young voters are notoriously absent at midterms, but experts say [...]
TargetSmart and SpeakEasy Partner to Power Down-Ballot Races
In an effort to provide Democratic candidates and progressive organizations [...]
