Insights – Analysis2023-02-25T19:42:52+00:00

INSIGHTS

Analysis

Understand the Numbers

INSIGHTS

Analysis

Understand the numbers

ANALYSIS

Youth Vote Delivers Democratic Victory in Virginia’s Governor Race

November 12, 2025|

Following Donald Trump’s victory a year ago, last Tuesday’s elections in New York City, New Jersey, Virginia and dozens of other states served as the Democrats’ first major chance to make their opposition heard at the polls. It’s been well-reported (and understood) how in New York City, younger voters turned out en masse for Zohran Mamdani. But that’s only [...]

2024 Turnout: Rightward Shift in Arizona and North Carolina

February 3, 2025|

As the dust continues to settle from the election and the turnout data comes in the door, we’re beginning to see the trends that delivered President-elect Trump a second term. And despite what Republicans might want you to believe, this election was actually what we told you it was going to be: a very close race that was decided [...]

2024 Turnout: Surprises in Battleground Georgia

January 15, 2025|

While the results of the election were not what many of us were hoping for, we knew all along that it was going to be a super close race and would come down to who turned out on Election Day. And now, with the full individual turnout data in from battleground Georgia (hat tip to their Election officials for [...]

The Impact of the Harris Voter Registration Surge

October 31, 2024|

We’ve been bringing you the latest early vote analysis for the last several weeks thanks to our industry leading early vote tool, TargetEarly. But now, as we head into the last few days of the campaign, I thought it would be a good time to revisit our analysis from over the summer on The Harris Effect, where we saw [...]

The Impact of the Harris Voter Registration Surge

October 31, 2024|

We’ve been bringing you the latest early vote analysis for the last several weeks thanks to our industry leading early vote tool, TargetEarly. But now, as we head into the last few days of the campaign, I thought it would be a good time to revisit our analysis from over the summer on The Harris Effect, where we saw [...]

A New Tool to Reach ‘Double Negative’ Voters

March 18, 2024|

The upcoming presidential election will be very competitive and is likely to be determined by just thousands of votes across the battleground states. As such, the Biden and Trump campaigns are doubling down on efforts to win any votes that are up for grabs. One such pivotal segment of the U.S. electorate are double negative voters (also known as [...]

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