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Insights – Analysis2023-02-25T19:42:52+00:00

INSIGHTS

Analysis

Understand the Numbers

INSIGHTS

Analysis

Understand the numbers

ANALYSIS

2024 Turnout: Rightward Shift in Arizona and North Carolina

February 3, 2025|

As the dust continues to settle from the election and the turnout data comes in the door, we’re beginning to see the trends that delivered President-elect Trump a second term. And despite what Republicans might want you to believe, this election was actually what we told you it was going to be: a very close race that was decided [...]

The Impact of the Harris Voter Registration Surge

October 31, 2024|

We’ve been bringing you the latest early vote analysis for the last several weeks thanks to our industry leading early vote tool, TargetEarly. But now, as we head into the last few days of the campaign, I thought it would be a good time to revisit our analysis from over the summer on The Harris Effect, where we saw [...]

A New Tool to Reach ‘Double Negative’ Voters

March 18, 2024|

The upcoming presidential election will be very competitive and is likely to be determined by just thousands of votes across the battleground states. As such, the Biden and Trump campaigns are doubling down on efforts to win any votes that are up for grabs. One such pivotal segment of the U.S. electorate are double negative voters (also known as [...]

Shrinking Pool of Swing Voters? Data Tells a Different Story

March 13, 2024|

In recent election cycles, there has been significant discussion surrounding the diminishing segment of the American electorate considered persuadable – voters whose decisions a well-executed presidential campaign could potentially sway. Is this group of voters steadily shrinking? Do the majority of voters solidify their preferences well in advance of casting their ballots? Now that President Biden is the presumptive [...]

Biden Outperforms Predictions, Again

February 28, 2024|

By Tom Bonier Dating back to the 2022 midterms, President Biden has consistently outperformed the polls and predictions from the leading political pundits around the country. In those 2022 midterms, Biden and Democrats reversed a century-long trend of the President’s party losing seats in the House and Senate – thwarting a much predicted “red wave” and actually picking up critical [...]

Early Trends in the NY-3 Special

February 7, 2024|

Voters in New York’s Third Congressional district head to the polls next week to fill the seat of the disgraced former Rep. George Santos. Democrat Tom Suozzi has more than tripled his opponent Mazi Pilip’s fundraising totals, and Democrats seem hopeful about their chances to flip the seat back in their favor, further cutting into Speaker Mike Johnson’s razor [...]

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