The pandemic will have had a profound impact on this year’s election. TargetSmart is committed to studying how the pandemic has impacted voters’ views on voting and we are keeping a close eye on how it is affecting the electorate more broadly. Earlier this year, we saw a significant voter registration surge compared to the same time in the 2016 cycle. As the pandemic [...]

As part of a national study of public opinion on the public health and economic dimensions of the coronavirus crisis and its impact on voting and elections, TargetSmart and Dynata conducted a Georgia-specific oversample to measure voter sentiment as the state reopens its economy. Toplines, crosstabs, and a full statement on the poll’s methodology can be found by visiting insights.targetsmart.com. Georgia Voters Overwhelmingly Support [...]

Though concern about the coronavirus seems to both be abating slightly and becoming more polarized by partisanship in recent weeks, American voters are souring on President Trump’s handling of the crisis and coalescing around the idea that we will not be getting back to normal life any time soon. At the same time, despite Trump’s attempts to inject partisanship [...]

The COVID-19 pandemic has impacted every facet of American life. As we’ve all seen in recent weeks, the crisis is also having a profound effect on how elections are administered, and campaigns are run. While it will be some time until we have a full picture of how the crisis has shaped the electorate, an initial picture is emerging. [...]

Most American voters are concerned that the ongoing coronavirus outbreak will prevent U.S. citizens from participating in the 2020 elections. As a result, huge majorities are supportive of a broad array of reforms to ensure it is safe to vote come November. These findings are drawn from a nationwide study of registered voters in the United States to see [...]

Key Precinct-Level Analysis Takeaways: Precinct-level turnout analysis suggests that increased Spanish language advertising in a media market predicts significantly and substantially increased Latinx turnout. Immigration-related Spanish advertising spending predicts significantly higher Latinx turnout at the precinct level, while English language immigration-related advertising does not. Key Market-Level Analysis Takeaways: Market-level synthetic control analyses show that in nine of the ten [...]