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2024 Turnout: Surprises in Battleground Georgia
While the results of the election were not what many of us were hoping for, we knew all along that it was going to be a super close race and would come down to who turned out on Election Day. And now, with the full individual turnout data in from battleground Georgia (hat tip to their Election officials for [...]
The Case for Cautious Early Vote Analysis
By: Tom Bonier I’m a big believer in the value of early vote analysis. With tens of millions of votes being cast before Election Day, we have a very rich dataset from which to draw conclusions. Yet, early vote analysis is complicated. When we are seeking to gauge relative intensity of partisans, it’s not enough to look at which [...]
A Quick Note on Early Vote Data Ahead of TargetEarly Rollout for 2024 Election (SKDK)
Hi folks, We’re still 38 days from Election Day, and ballots are already in the mail in several states. As ballots start to be returned in the coming days, we’ll have our first hard data on the composition of the electorate in 2024. Next week, TargetSmart will release our 2024 version of TargetEarly - our industry leading tool that [...]
Hispanic Voter Registration Surges After Harris Becomes Nominee
Over the last several weeks, using the TargetSmart Voter Registration Dashboard, we have shown you how Vice President Harris’ ascension to the top of the Democratic ticket has fundamentally changed the dynamics of this year’s election. In honor of Hispanic Heritage Month, we’re going to do a deep dive on voter registration trends among one of the country’s most [...]
TargetSmart Hires Veteran Strategist Albert Morales to Senior Role
For Immediate Release June 2, 2023 Contact: Press@TargetSmart.com Washington, DC - Today, TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced that Albert Morales has joined the firm as Director, Sales - Services. With more than two decades of experience advising progressive candidates and causes, Morales brings a data-driven interdisciplinary approach to TargetSmart. Since TargetSmart [...]
Catalist and TargetSmart Partner to Share Phone Data for Voter Outreach
Agreement will deliver more high quality phone numbers to clients We’re excited to share that Catalist and TargetSmart are partnering on the largest effort of its kind to share phone data with clients this cycle. This includes more than 85 million new or updated phone numbers, 24 million of which are associated with communities of color. This partnership builds on work [...]